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Sport Marketing

Sport Marketing

224 pages | Learning Matters
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice.

The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.

Introduction to sport marketing
Research for sport marketing
Sport consumers
Sport marketing planning
Sport products
Sport pricing
Integrated sport marketing communication
Sport sponsorship
Sport public relations
Sport media
Place in sport
Sport marketing implementation and control
Writing a sport marketing plan

A book that introduces level 4 and 5 learners to the world of marketing within sport in a manner they can relate to.

Mr charlie whewell
Sport & the Public Services Department, Bedford College
September 12, 2017

This book is perfect, excepting that is it UK based. However, the format is perfect, the concepts presented are done so in a familiar and systematic manner, and the price is SO reasonable.

Professor Paula Tancredi Penman
Management Business Dept, Skidmore College
November 5, 2015

Doesn't really provide full picture

Dr Ilan Tamir
school of communication, Bar-Ilan University
January 31, 2016

A very good book - with key elements used to supplement session content

Mr Stuart Priestley
Sport, Myerscough College
December 3, 2013

A comprehensive text which concisely outlines key techniques for effective sports marketing.

Mr Michael Parsons
Faculty of Business and Society, University of South Wales
November 7, 2013

An excellent overview of marketing in sport. Well structured as a student textbook.

Miss Lisa Binney
Faculty of Sport Business & Enterprise, Southampton Solent University
May 16, 2013

This is a simple to text book to follow, even for those that are not from a marketing background. It is well laid out and is an excellent introduction to sport marketing at undergraduate level.

Mr Omari Williams
Sport, university of derby buxton
March 12, 2013

The text offers excellent contextual examples and reflection points.

Dr Andrew Balsdon
Department of Sport Science, Tourism and Leisure, Canterbury Christ Church University
November 10, 2012




Miss Track Dinning
Sport, Dance and Outdoor Education, Liverpool John Moores University
December 22, 2011

Paul Blakey

Paul joined the Division of Sport Development, Management and Coaching at Northumbria University in September 2005 after lecturing on Sport and Leisure Management programmes at the University of Chester for the previous ten years. His PhD thesis, from the University of Manchester, focused upon the marketing of small visitor attractions in the North West of England. Prior to embarking on a career in academia, Paul was employed by several sport, leisure and hospitality companies, most notably working as an Assistant Manager with a leading private sector entertainment company. His specialist teaching and research area is marketing of Sport... More About Author