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South Asian Journal of Business and Management Cases

South Asian Journal of Business and Management Cases

Published in Association with Birla Institute of Management Technology

A K Dey Birla Institute of Management Technology, Greater Noida, India
Founding Editor
(Late) G D Sardana Birla Institute of Management Technology, Greater Noida, India

Other Titles in:
Business & Management

eISSN: 23210303 | ISSN: 22779779 | Current volume: 7 | Current issue: 2 Frequency: 3 Times/Year
South Asian Journal of Business and Management Cases is a peer-reviewed, bi-annual journal of Birla Institute of Management Technology, Greater Noida (India). The journal aims to provide a space for high quality original teaching cases, research or analytical cases, evidence-based case studies, comparative studies on industry sectors, products, and practical applications of management concepts. Publication of pure research, applied research and field studies do not fall under the domain of BMC.

This journal is a member of the Committee on Publication Ethics (COPE).

South Asian Journal of Business and Management Cases is a peer-reviewed, bi-annual journal of Birla Institute of Management Technology, Greater Noida (India). The journal aims to provide a space for high quality original teaching cases, research or analytical cases, evidence-based case studies, comparative studies on industry sectors, products, and practical applications of management concepts. Publication of pure research, applied research and field studies do not fall under the domain of BMC.

Editorial Board
Anna-Maija Lämsä Professor of Human Resource Management, School of Business and Economics, Jyväskylä University, Finland
Narumon Saardchom Associate Professor (Finance), NIDA Business School, National Institute of Development Administration, Bangkok, Thailand
Sununta Siengthai Professor, School of Management, Asian Institute of Technology, Klong Luang, Pathumthani, Thailand
Editorial Team
Nimisha Singh Birla Institute of Management Technology, Greater Noida, India
Veenu Sharma Birla Institute of Management Technology, Greater Noida, India
Archana Shrivastava Birla Institute of Management Technology, Greater Noida, India
Ruchi Misra Birla Institute of Management Technology, Greater Noida, India
Advisory Editorial Board: Patron
Harivansh Chaturvedi Director, Birla Institute of Management Technology, Greater Noida, India
Advisory Editorial Members
Sushil . Indian Institute of Technology, Delhi, India
Jashim Uddin Ahmed School of Business and Economics, North South University, Dhaka, Bangladesh
Noor Azizi Ismail Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, Kedah, Malaysia
Tahir Ali Facuty of Management and Administrative Sciences, University of Karachi, Karachi, Pakistan
Meena Bhatia Birla Institute of Management Technology, Greater Noida, India
Venkat Yanamandram University of Wollongong, Australia
Alexander Brem School of Business and Economics, Friedrich-Alexander University of Erlangen-Nuremberg, Nuremberg, Germany
Sarath W S B Dasanayaka Faculty of Engineering, University of Moratuwa, Moratuwa, Sri Lanka
Roland E Livingston School of Business and Management, Daniel Webster College, Nashua, USA
Dhruba Gautam Tribhuvan University, Kathmandu, Nepal
Angappa Gunasekaran University of Massachusetts Dartmouth, USA
Abbas J Ali Eberly College of Business and Information Technology, Indiana University of Pennsylvania, Indiana, USA
Omar Abdull Kareem Sultan Idris Education University, Tanjung Malim, Malaysia
P A P Samantha Kumara Faculty of Management and Finance, University of Ruhuna, Sri Lanka
Hanna Lehtimaki University of Eastern Finland, Finland
Iijima Masaki Aichi Gakuin University, Nagoya, Japan
Theodore O Wallin Graduate School of Business, Sejong University, Seoul, Korea
Leo Paul Dana University of Canterbury, New Zealand
Yvon Pesqueux CNAM (Conservatoire National des Arts et Metiers), Paris, France
Arunaditya Sahay Birla Institute of Management Technology, Greater Noida, India
Deepak Khazanchi Associate Dean forAcademic Affairs, University of Nebraska, Omaha, USA
Utpal Chatopadhyay Associate Professor, NITIE, Mumbai, India
Anuj Sharma Birla Institute of Management Technology, Greater Noida, India
Gary Stockport University of Western Australia,Perth,Australia
Mustaghis-ur-Rehman Management Science Department, Bahria University, Karachi, Pakistan
Anupam Varma Birla Institute of Management Technology, Greater Noida, India
Eric Viardot EADA, C/Aragó, Barcelona, Spain
John Walsh Professor & Director of Research of Shinawatra University, Thailand
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  • Submission Guidelines for South Asian Journal of Business and Management Cases

    South Asian Journal of Business and Management Cases (SAJBMC) invites stimulating original, unpublished research/teaching cases, case studies, based on primary and/or secondary data, empirical data, or significant experience of learning on various facets of management. Pure and applied research does not fall under the domain of SAJBMC. Fictitious cases are not welcome.

    SAJBMC aims at international relevance and encourages authors from all over the world, but a certain preference will be given to papers that focus on socio-economic context of South Asian region.

    Papers received will first undergo editorial scrutiny to judge suitability. The shortlisted papers will go through a double-blind peer-review process. The journal uses TURNITIN software to check the originality of submissions.

    Preferred Case Focus

    Cases from all management disciplines are welcome, including but not limited to the following:

    • Accounting and finance, corporate governance, ecology, financial inclusion, business excellence, business process reengineering;
    • Entrepreneurship, human resources management, organization development, transnational cultural impacts, knowledge management, innovation, technology management;
    • Strategy, management interventions, organization experiences and practices, management science, management decision making, sustainable development, globalization, international trade;
    • Operations management, logistics, supply chain management, service operations management, marketing management, information technology;
    • NGOs and NPOs, public sector management, civic administration, public–private partnership, social enterprise management.

    Format of Manuscripts: All submissions should be prepared using double-spacing throughout (not only the text but also displayed quotations, tables, notes, references and any other matter). The text of manuscripts should ordinarily not exceed 5,000 words.

    Please format your submissions as per the following guidelines:

    1. The main text of the teaching case
    • Abstract (150–200 words): Should bring out the purpose and importance of the case.
    • Keywords (5–7 words).
    • Introduction
    • Body of the text: This should be divided in appropriate interconnected sections.
    • Questions/issues for a teaching case only: Please list the prominent questions/issues which arise in the case and need discussion or brainstorming by readers to arrive at solutions or to gain knowledge on management concepts embedded in the case.
    • References: Please follow APA Style, as also illustrated under the section ‘Citations and References’, ensuring that these appear in the text and those cited in the text appear under References.
    • Annexures (diagrams, images, figures, tables, graphs): Please follow instructions as detailed in the section ‘The Guidelines’.
    • Endnotes: These should be consecutively numbered and presented at the end of the article.
    • Bio briefs: Please furnish brief particulars of each author in not more than 25 words.
    • Teaching notes for teaching case

    These are not published, but must accompany the case in a separate file. Interested readers are advised to approach the corresponding author to get the teaching notes. The teaching notes should follow the structure noted as under:

    • Title of the case.
    • Teaching objectives.
    • Target audience: Please specify course, programme, any pre-condition of previous study/ exposure.
    • Number of teaching sessions needed.
    • Author’s analysis of each question raised: This should be detailed so as to guide the instructor who may not be familiar with the organization and the environment as studied by the authors.
    • Suggested further reading: Please provide full references of books/journal articles, as suggested readings are not covered under References.

    Permissions, Releases and Declaration

    • Material taken directly from a copyrighted source, including a website, should be clearly identified, and the copyright holder’s written permission to reproduce it must be submitted in a separate file. Obtaining permission to reproduce copyrighted material is the author’s responsibility, as is payment of any fees the copyright holder may request. Further information and a template Permission Request Letter is available in the Permissions section on SAGE’s Journal Author Gateway (
    • Identifiable images of people should be accompanied by a signed release granting permission for their likeness to be reproduced in an article. (In children’s cases, the release form must be signed by a parent or guardian.) Authors can download the Audio-Visual Likeness Release Form at
    • Each submission must be accompanied with a Declaration (format as under) signed by all the authors. Please pick what is applicable from 3/4.
    1.  The submission is original, unpublished and not submitted simultaneously to any journal/ conference/seminar for consideration of publication/presentation.
    2. Formal permissions have been obtained from responsible authorities for use of copyrighted information, reproductions. These are attached vide list enclosed.
    3. We have used primary sources of information/information from a sponsored research study/ project. The permission from a responsible authority to use the same is attached.
    4. We have used only secondary sources of information as available in public domain and none of these is copyrighted.
    5. We alone are responsible for the correctness of events, accuracy of information and data used and charges of plagiarism. We have followed ethics and research protocol.
    6. We agree to the terms of publication and transfer of copyrights to BIMTECH and/or its chosen publisher SAGE Publications India Pvt. Ltd, as per Journal Contributor’s Publishing Agreement, in the event of acceptance of our paper.

    The Guidelines

    • Contributors must provide their affiliation, complete postal and e-mail addresses. In case there are two or more authors, the corresponding author’s name and contact details should be clearly indicated on the first page.
    • It is the author’s responsibility to disclose any potential conflict of interest regarding the manuscript.
    • All figures, i.e., diagrams, images and photographs, and tables should be provided separate from the text at the end and numbered in the order that they appear in text. Locations of tables and figures should be indicated in the text using callouts (e.g., ‘[see Table 1]’). Each figure and table should have a heading, an explanatory caption if necessary, and a source or reference in a separate file.
    • Black and white illustrations must be supplied electronically at a resolution of at least 300 dpi and 1500 pixels, as .eps, .tif or .jpg files. They should be saved separately from the article file. All figures should have short descriptive captions and source details typed on a separate sheet. Even for photographs/images available in the public domain, it should be clearly ascertained whether or not their reproduction requires permission for purposes of publishing (which is a profit-making endeavor).
    • Endnotes should be numbered serially, the numbers embedded in the manuscript. The notes should be presented at the end of the article. Notes must contain more than a mere reference.
    • Use British rather than American spellings. Use the ‘z’ variant of British spelling.
    • It is the responsibility of authors to ensure that their articles are written in an acceptable international standard of English.
    • Submissions should use non-sexist and non-racist language.
    • When referring to social actors ‘woman/women’ should be used, not ‘female/females’, unless the context requires otherwise. Similarly, ‘man/men’ should be used, not ‘male/males’. ‘Female’ and ‘male’ should be used when referring to the construction of a social identity.
    • Use single quotes throughout. Double quotes should only be used within single quotes. Spellings of words in quotations should not be changed. Quotations of 45 words or more should be separated from the text and indented with a line space above and below.
    • While referring to periods/decades, use ‘nineteenth century’/‘1980s’. Spell out numbers from one to nine, 10 and above to remain in figures. However, for exact measurements use only figures (3 km, 9 per cent not %). Use thousands and millions (e.g., not lakhs and crores).
    • Use of italics and diacriticals should be minimized, but used consistently. Avoid excessive use of italics for emphasis, but use italics for book titles, journal names and foreign words. Citations and References Guidelines specified in the Publication Manual of the American Psychological Association (6th edition, 2009) must be followed.

    References: A consolidated listing of all books, articles, essays, theses and documents referred to (including any referred to in the tables, graphs and maps) should be provided at the end of the article.

    • Arrangement of references: Reference list entries should be alphabetized by the last name of the first author of each work. In each reference, authors’ names are inverted (last name first) for all authors (first, second or subsequent ones); give the last name and initials for all authors of a particular work unless the work has more than six authors. If the work has more than six authors, list the first six authors and then use et al. after the sixth author’s name.
    • Chronological listing: If more than one work by the same author(s) is cited, they should be listed in order by the year of publication, starting with the earliest.
    • Sentence case: In references, sentence case (only the first word and any proper noun are capitalized – e.g., ‘The software industry in India’) is to be followed for the titles of papers, books, articles, etc.
    • Title case: In references, Journal titles are put in title case (first letter of all words except articles and conjunctions are capitalized – e.g., Journal of Business Ethics).
    • Italicize: Book and Journal titles are to be italicized.

    Citations and References should adhere to the guidelines below (based on the Publication Manual of the American Psychological Association, 6th edition). Some examples are given below:

    In text citations:

    • One work by one author: (Kessler, 2003, p. 50) or ‘Kessler (2003) found that among the epidemiological samples..’.
    • One work by two authors: (Joreskog & Sorborn, 2007, pp. 50–66) or Joreskog and Sorborn (2007) found that..
    • One work by three or more authors: (Basu, Banerji & Chatterjee, 2007) [first instance]; Basu et al. (2007) [Second instance onwards].
    • Groups or organizations or universities: (University of Pittsburgh, 2007) or University of Pittsburgh (2007).
    • Authors with same surname: Include the initials in all the in-text citations even if the year of publication differs, e.g., (I. Light, 2006; M.A. Light, 2008).
    • Works with no identified author or anonymous author: Cite the first few words of the reference entry (title) and then the year, e.g., (‘Study finds’, 2007); (Anonymous, 1998).
      If abbreviations are provided, then the style to be followed is: (National Institute of Mental Health [NIMH], 2003) in the first citation and (NIMH, 2003) in subsequent citations.
    • Two or more works by same author: (Gogel, 1990, 2006, in press)
    • Two or more works with different authors: (Gogel, 1996; Miller, 1999)
    • Secondary sources: Allport's diary (as cited in Nicholson, 2003).


    Patnaik, Utsa (2007). The republic of hunger. New Delhi: Three Essays Collective.

    Edited Books:
    Amanor, Kojo S., & Moyo, S. (Eds) (2008). Land and sustainable development in Africa. London and New York: Zed Books.

    Translated books:
    Amin, S. (1976). Unequal development (trans. B. Pearce). London and New York: Monthly Review Press.

    Book chapters:
    Chachra, S. (2011). The national question in India. In S. Moyo and P. Yeros (Eds), Reclaiming the nation (pp. 67–78). London and New York: Pluto Press.

    Journal articles:
    Foster, J.B. (2010). The financialization of accumulation. Monthly Review, 62(5), 1-17. doi: 10.1037/0278-6133.24.2.225 [DOI number optional]

    Newsletter article, no author:
    Six sites meet for comprehensive anti-gang intiative conference. (2006, November/December). OOJDP News @ a Glance. Retrieved from
    [Please do not place a period at the end of an online reference.]

    Newspaper article:
    Schwartz, J. (1993, September 30). Obesity affects economic, social status. The Washington Post, pp. A1, A4.

    In-press article:
    Briscoe, R. (in press). Egocentric spatial representation in action and perception. Philosophy and Phenomenological Research. Retrieved from

    Non-English reference book, title translated into English:
    Real Academia Espanola. (2001). Diccionario de la lengua espanola [Dictionary of the Spanish Language] (22nd ed.). Madrid, Spain: Author.

    Special issue or section in a journal:
    Haney, C., & Wiener, R.L. (Eds) (2004). Capital punishment in the United States [Special Issue]. Psychology, Public Policy, and Law, 10(4), 1-17.

    Manuscript Submission
    Submissions of manuscripts and all editorial correspondence should be made electronically, as e-mail attachment, using Microsoft Word or other standard word processing software, addressed to:

    A.K. Dey
    South Asian Journal of Business and Management Cases
    Birla Institute of Management Technology
    Plot No. 5, Knowledge Park II, Greater Noida, India

    Publication ethics

    SAGE is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the SAGE Author Gateway

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