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Social Research Methods

Social Research Methods
Qualitative, Quantitative and Mixed Methods Approaches

Second Edition
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October 2023 | 656 pages | SAGE Publications Ltd
Framing research as the process of asking and answering questions, this book demonstrates how to identify good research questions and how to structure and explore them successfully. 

Whether you are just beginning your research journey or are a seasoned traveller, it helps you: 

• Decide what you want to achieve with your research
• Know what options you have to explore your goals
• Navigate the nuances of different research approaches
• Understand the decisions of other researchers
• Choose what path best suits your project. 

Through real-life examples demonstrating different types of research, the book introduces qualitative, quantitative, and mixed methods approaches so you can compare different methods at every stage of the research process, from initial idea and design to data collection and analysis. 

This new edition includes new chapters on collecting and analysing mixed methods data, and additional content on qualitative data analysis. New examples reflect the cultural and global diversity of social research, and extra visual aids and summaries support understanding of key research concepts and stages. 

The book is accompanied by an online teaching guide, including videos, additional case studies, annotated articles, and critical thinking exercises.
Part I Researching Society
Chapter 1 How and why we study society
Chapter 2 Methods and methodologies in social science
Chapter 3 The ethics and politics of research
Part II Designing Social Research
Chapter 4 Creating research questions
Chapter 5 Doing a literature review
Chapter 6 Choosing a research design
Chapter 7 Finding sources and data
Chapter 8 Sampling
Part III Data Collection and Data Quality
Chapter 9 Ethnography and participant observation
Chapter 10 Structured observation
Chapter 11 Unstructured interviews and focus groups
Chapter 12 Questionnaires and surveys
Chapter 13 Documentary sources and qualitative content analysis
Chapter 14 Quantitative content analysis
Chapter 15 Collecting qualitative and quantitative data: Comparisons and combinations
Chapter 16 Data quality, reliability and validity
Part IV Data Analysis
Chapter 17 Qualitative data analysis: Coding, categorization and concept development
Chapter 18 Qualitative data analysis: Typologies, hypotheses and holistic understanding
Chapter 19 Quantitative data analysis: Indexes and distributions
Chapter 20 Quantitative data analysis: Relationships between variables
Chapter 21 Generalizing empirical findings
Chapter 22 Analyzing qualitative and quantitative data: Comparisons and combinations
Part V Asking and Answering Questions in Social Science
Chapter 23 Description, explanation and understanding
Chapter 24 Time, space and level
Chapter 25 Relations, networks and structures
Chapter 26 Big data and computational social science
Part VI Writing and Presenting Research
Chapter 27 Working with data visualization
Chapter 28 Writing about research

"This is a must-have. Sigmund Grønmo's book provides a comprehensive and accessible introduction to contemporary social research approaches, designs and methods. This second edition includes timely and valuable new materials; particularly those on comparisons and combinations when collecting and analysing data. Like the first edition, this one will go straight to my reference bookshelf ... and onto all my major course reading lists."

Conor Galvin
University College Dublin - Education

"Research methods manuals are often too technical and devoid of any real-life examples. This book however provides a rather apt account of society and contextualises the use of research methods in a rather effective manner. "

Olga Ververi
Liverpool Hope University

Studying children and youth has never been more important than today and Sigmund Gronmos' Social Research Methods (2nd edition) is the text I use to introduce my students on the chronological and methodological hows and whys of doing research.  Not only are ethical considerations included, but also Gronmos has two engaging and well-written chapters on asking and answering questions in new areas of child research as well tips for teaching my students how to present research once their assignments are completed.  Social Research Methods lays the foundation for my students to continue working on their research topics in fourth-year independent and post-graduate studies.

Christine Lei
Wilfrid Laurier University

This second edition remains an important resource for students. Everything is covered! From asking the right questions to learning about using digital tools or developing different ways of writing and presenting research. Extra resources in each chapter, including contemporary case studies, will equip students with everything they need to know about doing social research.

Ruth McAreavey
Newcastle University

This is a wonderful book, especially for undergraduate teaching and reading. I enjoyed it very much. A must-have indeed!

Dr Alice Lungu
Urban Studies, Copperbelt University
January 28, 2024

Sigmund Gronmo

Sigmund Grønmo is Emeritus Professor of Sociology and former Rector (Vice-Chancellor) of the University of Bergen, Norway. He is affiliated with the Institute for Social Research, Oslo, Norway, and he is a Life Member of Clare Hall at the University of Cambridge, UK.Previously, he was Professor at the Norwegian Business School, Adjunct Professor at the University of Oslo, and Sámi University of Applied Sciences, as well as Research Director and Executive Director at the Norwegian Fund for Market and Distribution Research.He is an elected member of the Norwegian Academy of Science and Letters, and Academiae Europaea, as well as a Fellow of... More About Author

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