A Critical Introduction
- Christian Fuchs - University of Westminster
New Media & Communication Technology | Social Media | Sociology of Culture
The revised and expanded Third Edition:
- Explores populism, racism and nationalism in a new chapter on right-wing authoritarianism.
- Introduces the phenomenon of social media influencers and in the age of Instagram, YouTube, and Snapchat.
- Explains how big data is central to social media in a new chapter on big data capitalism and imperialism.
- Explores the growing prominence of platforms and platform capitalism.
- Challenges you to envision and achieve a truly social media that serves the purposes of a just and fair world.
In the fast-changing world of social media, it is imperative to have a text that changes with the times. With several new chapters covering Big Data, Trump, the challenge from China, platform capitalism and more, this thoroughly revised third edition of Social Media does just that, even as it retains a strong commitment to critical theory, democratic values, and digital activism.
Excellent book (as per previous additions). We use this as the recommended reading for multiple weeks.
Good overview of current issues around social media platforms and actors around them. New chapters and discussions might resonate very well with the interests of many students.
I particularly welcomed the addition of discussion of non-western platforms.