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Social Media for Academics

Social Media for Academics

© 2016 | 208 pages | SAGE Publications Ltd

Social media is an increasingly important part of academic life that can be a fantastic medium for promoting your work, networking with colleagues and for demonstrating impact. However, alongside the opportunities it also poses challenging questions about how to engage online, and how to represent yourself professionally.


This practical book provides clear guidance on effectively and intelligently using social media for academic purposes across disciplines, from publicising your work and building networks to engaging the public with your research.  It is supported by real life examples and underpinned by principles of good practice to ensure you have the skills to make the most of this exciting medium.


You’ll find advice on:

  • Using social media to publicise your work
  • Potential pitfalls and how to avoid them
  • The evolving role of social media in higher education
  • Defining digital scholarship
  • Managing your identity online
  • Finding time for social media
  • Near-future trends in academia.

Visit Mark's blog for more insights and discussion on social media academic practice at

Chapter 1: Social media and digital scholarship
Chapter 2: Using social media to publicise your work
Chapter 3: Using social media to build your network
Chapter 4: Using social media for public engagement
Chapter 5: Using social media to manage information
Chapter 6: Professional identity in an age of social media
Chapter 7: Communicating effectively online
Chapter 8: Finding the time for social media
Chapter 9: The future landscape of academic social media


Visit Mark's blog
Visit Mark's blog for more insights and discussion on social media academic practice.

Mark Carrigan

Mark Carrigan is a Digital Sociologist and Social Media Consultant. He is Digital Fellow at The Sociological Review and recently completed three years as Research Fellow in the Centre for Social Ontology at the University of Warwick. He co-convenes the Accelerated Academy with Filip Vostal. He’s an assistant editor of Big Data & Society, associate social media editor of the International Journal of Social Research Methodology and a founding member of the editorial boards of Discover Society and the Journal of Applied Social Theory. Mark is the author of Social Media for Academics, published by SAGE in early 2016. This is the first book... More About Author

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ISBN: 9781446298695
ISBN: 9781446298688