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Simple, Powerful Macroeconomic Tools for Success in an Uncertain World

First Edition
  • Shlomo Maital - Senior Research Fellow, S. Neaman Institute for Advanced Studies in Science & Technology, Haifa, Israel
  • D. V. R. Seshadri - Clinical Full Professor of Business, Indian School of Business, Hyderabad

February 2017 | 280 pages | SAGE Response
In today’s global village, every manager is a global manager. Even if your business is putatively 'local', with no sales abroad, you still probably face competitors in other countries.

Smartonomics provides global managers with a simple, powerful set of macroeconomic tools, which have been rather opaque for non-economists until now. These tools empower managers to think independently, swim against the tide (when necessary) and, at times, enter markets when everyone else is abandoning them. This books gives managers a holistic view of the global marketplace and the systemic risks it conceals. 

Numerous case studies illustrate how smart managers transform risk into opportunity, and action learning exercises help readers test whether they understand the eight tools well enough to employ them to achieve important insights.    
A Country Is a Business
Ants and Grasshoppers: Analyzing National Saving
‘Flation: It’s Like Cholesterol (Good and Bad)
Money: What It Is, What It Does
Booms and Busts: What Comes Next?
Torrents of Capital
The Gap
Mining for Opportunities

Smartonomics prepares a manager who wants to succeed in this globalized world. It is a must-read book.

N R Narayana Murthy,
Founder, Infosys Limited

Economics isn't everyone's cup of tea. But Smartonomics should certainly be. This book is a must read to understand how organizations can navigate their way in the uncertain times that we are all besieged by.

Rajiv Gupta,
VP, Marketing & Strategy, Honda Cars India, Alumnus, Harvard Business School

“Smartonomics prepares a manager who wants to succeed in this globalized world. It is a must-read book.” 

N R Narayana Murthy,
Founder, Infosys Limited

The authors of the book have successfully met their objective of narrating the usefulness of macroeconomic tools for managerial decision making in a simple and powerful manner. The book not only provides enough food for thought for managers for making informative decisions but also comes with a handy reckon for students and professionals with Economics background in an entertaining and informative way. It is a must read for aspiring business management and Macroeconomics students.


Abhigyan, July-September 2017

Shlomo Maital

Shlomo Maital is Senior Research Fellow at the Samuel Neaman Institute for Advanced Studies, Technion, and Professor (Emeritus) at Technion–Israel Institute of Technology, Haifa, Israel. He was the academic director of TIM–Technion Institute of Management, Israel’s leading executive leadership development institute, and a pioneer in action-learning methods, from 1998 to 2009, working with over 200 high-tech companies and startups. He was summer visiting professor for 20 years at the MIT Sloan School of Management for Management of Technology MSc program, teaching over 1,000 research and development (R&D) engineers from 40 countries. He... More About Author

D. V. R. Seshadri

D.V.R. Seshadri is Clinical Full Professor of Business at the Indian School of Business, Hyderabad. His areas of interest are business-to-business marketing, corporate entrepreneurship, and strategy. He holds a BTech (mechanical engineering) from Indian Institute of Technology (IIT), Madras, an MS (engineering sciences) from University of California, San Diego, and a fellow title (doctorate) from IIM Ahmedabad, with specialization in production and quantitative methods. He had over 15 years of industrial experience prior to joining academics since 2000. He teaches in the various programs at IIM, Bangalore, in his areas of... More About Author

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ISBN: 9789386062369

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