Associate Vice President, Marketing and Channel Sales
Shafina Segon heads Marketing and Channel Sales at SAGE India, and is responsible for setting the strategic direction and performance measure for the India team. Her portfolio involves execution of SAGE’s global product lines and supplementing the publishing efforts in South Asia through a well-defined marketing strategy. These include books, eBooks, journals and digital products disseminated through various channels such as content initiatives, web solutions, design, PR and Publicity. She is also responsible for maintaining revenue growth and profitability in retail bookstores, online platforms and corporates.