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Services Marketing and Management
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Services Marketing and Management

First Edition

Other Titles in:
Services Marketing

September 2003 | 224 pages | SAGE Response
This comprehensive book lucidly explains how services are conceptualized, designed and managed, while providing a clear understanding of the multi-dimensional nature of the sector. Addressing in detail the critical question of services management, the author provides an in-depth exposition of how services are managed from within service organizations and from a managerial perspective as well. The book also analyses several different service contexts such as financial services, tourism, charities and museums.
 
I. UNDERLYING THEMES
Underpinning Concepts of Services Marketing Management  
Evaluation and Measurement of Services  
 
II. MANAGING SERVICES: Services Marketing in Specific Contexts—the For-Profit Sector
Services Marketing in Specific Contexts—the Not-For-Profit Sector  
Organizational Influences on Services Management  
Management Styles and Emphasis for Services Marketing  
Internal Marketing in Service Organizations  
Management Competencies for Services Marketing  
 
III. SERVICE MANAGEMENT ISSUES
Contemporary Issues in Services Marketing  
Services Marketing Management—What Does the Future Hold?  
Index  

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Audrey Gilmore

Professor of services marketing More About Author

FOR SOUTH ASIA ONLY!

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ISBN: 9788178293349
₹645.00