You are here

Sensory Marketing
Share

Sensory Marketing
An Introduction


Other Titles in:
Consumer Marketing | Marketing | Retailing

May 2020 | 240 pages | SAGE Publications Ltd
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.

        • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
        • The author is one of the most published professors in the field, sharing exclusive expertise and experience.
        • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
 
Introduction
 
Chapter 1: Sensory Marketing Principles
 
Chapter 2: The Sensory Brain
 
Chapter 3: Sensory Principles for Vision
 
Chapter 4: Sensory Principles for Sound
 
Chapter 5: Sensory Principles for Smell
 
Chapter 6: Sensory Principles for Touch
 
Chapter 7: Sensory Principles for Taste
 
Chapter 8: Multi-Sensory Principles

Strong text on how Marketing is moving to engage all the senses.

Mr Ollie Brook
Facility of Education and Humanities, City of Glasgow College
August 13, 2020

The book is not relevant to my course; also it is very repetitive

Dr Mara Miele
Planning and Geography, Cardiff University
May 15, 2020

Bertil Hultén

Dr. Bertil Hultén is Professor of Marketing, Linneaus University, Sweden, and a recognized pioneer in sensory marketing research.  He contributes to theory and practice in different ways and has published scientific articles in journals like European Business Review, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Marketing Intelligence and Planning and other journals as well as conference proceedings. More About Author

Purchasing options

Please select a format:

ISBN: 9781526423252
£ 34.99
ISBN: 9781526423245
£ 100.00