Written in a simple, lucid language and filled with essential tools and helpful tactics, Selling and Negotiation Skills: A Pragmatic Approach simplifies the whole negotiation process to achieve a win-win situation for everyone. The book’s practical and highly effective framework aims to help the readers harness the much-needed selling and negotiation skills to their advantage.
Key Features:• In this book, complex concepts have been elaborated through innovative examples, tables and schematic diagrams
• Illustrations from mythology, movie scenes and simulated role plays are included
• The book also includes caselets in each chapter; three major case studies from international affairs, diplomatic dialogues and war-based negotiations