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Secondary Research
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Secondary Research
Information Sources and Methods

Second Edition


December 1992 | 168 pages | SAGE Publications, Inc
Popular in its first edition as a guide for readers to finding secondary sources, obtaining the sources, and evaluating and integrating the information from various sources to answer specific research questions, Secondary Research has been revised to give the latest information on computer-based storage and retrieval systems. The second edition features expanded coverage of computer-based information, including a new chapter on CD-ROM products and updated coverage of on-line information search services. In addition, the book includes how to do secondary analysis, information on specific sources such as commercial and government sources and examples of information searches.
 
Introduction
 
Evaluating Secondary Sources
 
Government Information, Part I
Census Data

 
 
Government Information, Part II
Other Government Documents

 
 
Syndicated Commercial and Other Nongovernment Sources of Information
 
Computer-Assisted Information Acquisition
 
CD-ROM Technology
 
Secondary Research in Practice
 
Using and Integrating Secondary Information

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David W. Stewart

David W. Stewart, Ph.D. is President’s Professor of Marketing and Law at Loyola Marymount University and the current editor of the Journal of Public Policy and Marketing Dr. Stewart has previously served as a member of the faculty of the Owen Graduate School of Management at Vanderbilt University, the Marshall School of Business at the University of Southern California, and the University of California, Riverside. In addition to his responsibilities as a faculty member Dr. Stewart has served in a number administrative roles in higher education. He is a past editor of both the Journal of Marketing and the Journal of the Academy of Marketing... More About Author

Michael A. Kamins

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ISBN: 9780803950375
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