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Sales Force Management
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Sales Force Management

Second Edition

Other Titles in:
Sales Management

October 2024 | 488 pages | SAGE Publications, Inc
Formerly published by Chicago Business Press, now published by Sage

Sales Force Management
is a comprehensive guide to leading sales teams in today's dynamic business landscape, offering practical insights, strategies, and tools to navigate the challenges of modern sales management effectively. The Second Edition also delves into how technology, such as artificial intelligence, is reshaping sales force operations in the post-pandemic era.
 
Chapter 1 Introduction to Sales Force Management
 
Chapter 2 Strategy
 
Chapter 3 The Personal Selling Process
 
Chapter 4 Sales Force Organization
 
Chapter 5 Recruiting and Hiring Salespeople
 
Chapter 6 Sales Training
 
Chapter 7 Motivating A Sales Force
 
Chapter 8 Sales Force Compensation
 
Chapter 9 Sales Force Quotas and Expenses
 
Chapter 10 Leadership of A Sales Force
 
Chapter 11 Forecasting and Budgets
 
Chapter 12 Sales Territories
 
Chapter 13 Sales Volume Analysis
 
Chapter 14 Cost and Profitability Analysis
 
Chapter 15 Evaluating A Salesperson’s Performance
 
Chapter 16 Ethics and Laws
 
Company Index
 
Subject Index
 
Glossary

Sample Materials & Chapters

Rich_Epler_2e_01

Rich_Epler_2e_01


Gregory A. Rich

Gregory A. Rich (Ph.D. from Indiana University, 1995) is a Professor of Marketing whose research has focused primarily on how leadership theory impacts the management of salespeople. Greg has published 15 articles in a variety of marketing and organizational behavior journals, including Journal of the Academy of Marketing Science, Personnel Psychology, Journal of Personal Selling and Sales Management, and Journal of Business Research. He is the author of a sales management textbook, co-author of a professional selling textbook, and co-developer of the management simulation game Cantopia. He is on the editorial review board of the Journal... More About Author

Rhett Epler

Rhett T. Epler (Ph.D. from the University of Wyoming) is an Assistant Professor of Marketing at Old Dominion University. Rhett’s research focuses on how salespeople manage challenges and how sales managers can best help salespeople to achieve their highest potential. Rhett also has also published research on how AI is impacting salespeople and sales managers. Rhett has published research in the Journal of Personal Selling and Sales Management, Industrial Marketing Management and several others. Rhett is on the editorial review board for the Journal of Personal Selling and Sales Management and is excited to publish impactful research. Rhett... More About Author

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ISBN: 9781071932049
$166.00