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Sales and Distribution Management
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Sales and Distribution Management
An Indian Perspective

  • Pingali Venugopal - Chairperson, Center for Global Management and Responsible Leadership, XLRI

Other Titles in:
Sales Management

© 2009 | 340 pages | SAGE Response
Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management: An Indian Perspective aims to understand these challenges.

Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions keeping the channel member and the sales force in focus. It highlights the importance of behavioural transactions in completing a sale and also discusses the service orientation required for selling different products.

With its unique approach, generalized frameworks, elaborate research and extensive data analysis, this book will be of immense value to sales and distribution professionals of the Indian corporate sector and marketing departments of national and multinational companies in India. It is a highly recommended reading for students and teachers in Indian business schools studying Sales Management and Distribution Management.
 
Preface
 
Introduction
 
I: MARKETING AND RETAIL ENVIRONMENT
 
Marketing: Consumer Decision Process
 
Economic Development and Selling Environment
 
Shopping Environment in India
 
Retail Profiling
 
Retail Management Practices
 
II: STRATEGIC DECISIONS IN SALES AND DISTRIBUTION MANAGEMENT
 
Selling Strategy-Interface between Advertising, Sales Force and Channel
 
Channel Design
 
Internet as an Alternate Channel
 
Selling Style and Service Orientation
 
III: OPERATIONAL DECISIONS IN CHANNEL MANAGEMENT
 
Channel Member Selection and Appointment
 
Channel Commitment
 
Appraisal of Channel Members
 
Channel Conflict
 
Channel Management System
 
Channel Evaluation
 
IV: OPERATIONAL DECISIONS OF SALES MANAGEMENT
 
Sales Force Recruitment
 
Territory Design
 
Sales Force Motivation
 
Sales Force Targets and Appraisal
 
Appendix: Rural Distribution Emerging Formats
 
References
 
Index

The book…helps to understand the role of marketing and selling strategies in an Indian context… It can provide immense value not only to academicians but also to the professionals who are associated with the field. The book is unique due to its distinctive approach which is complemented with elaborate research and extensive data analysis…. The book provides excellent reading material and helps in explaining various aspects of sales force management.

Prajnan

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Pingali Venugopal

Pingali Venugopal, Associate Director, XLRI, Center for Global Management and Responsible Leadership, and Professor (Marketing), has teaching, industry, consulting, and research experience in the Marketing function in the Indian context for over 33 years. He has done his Post Graduate Programme and Doctorate from the Indian Institute of Management, Ahmedabad. He has been a Marketing Faculty at XLRI, Jamshedpur, since 1994 and the Dean of the Institute from 2004 to 2010. He has also been a Visiting Faculty to leading institutes in India including the Indian Institutes of Management in Ahmedabad, Kolkata, Lucknow, and Indore and... More About Author

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ISBN: 9788178298481
₹775.00