Visual demonstrations are sometimes the best ways to learn new skills, and learning to conduct research is no exception. SAGE Research Methods Video provides hundreds of video titles showing research in action to help users build their skills as they prepare to conduct original research. Rather than reading about the best way to conduct a focus group, users can watch one in progress to see just how the facilitator interacts with participants. Those struggling to learn statistics can use the intro stats lessons to learn at their own pace, pausing and repeating the instruction until it clicks. From foundational academic skills perfect for first-year college students to the latest big data research, there is video for researchers at any level, and platform tools such as custom clips and embed codes make it easy for teaching faculty to incorporate video content into their courses.
See SAGE Research Methods Video in action—try the complete collection today.
Every librarian has encountered frantic students struggling with a paper or research project. We know that students have a range of preferred learning styles, and when students are already overwhelmed by the number of books or journal articles, they need to read to complete their paper, more text-based resources may not be the most effective educational tools. SAGE Research Methods Video develops students research skills through watching and listening and helps teaching faculty deliver memorable research methods and statistics lessons by providing interactive, engaging, visual content.
View the title list for a full list of videos included in the collection.
This collection offers support on the practical skills that researchers need to successfully complete their research. Key areas such as writing a research proposal, planning and designing a research project and securing ethical approval are explicitly covered. Practical skills such as project management, writing for publication, presenting work, and building networks are also presented through helpful explanatory videos.
The Practical Research & Academic Skills collection will give researchers the confidence to successfully navigate their research work, take responsibility for their professional development and identify the transferable skills they need to progress their careers.
NOW LIVE! Modern technology has introduced vast amounts of data that can be used to find answers to unlimited intellectual queries, and the ability to analyze data is an increasingly important skill across academic disciplines and the corporate world. The Data Science, Big Data Analytics, and Digital Methods collection covers approximately 120 hours of video covering data science methods, issues and challenges surrounding big data research, and examples and applications of computational social science research (also called social data science).
Data science is a vast field, covering a huge range of statistical techniques and methodological issues, with applications reaching far beyond the social sciences. Given the interdisciplinary nature of the fields of data science, big data analytics, and even computational social science, this video collection features academics from computer science to biology to engineering, but the main focus is on how these methods can teach us something about human behavior and systems.
The newest collection of streaming video covers a range of essential qualitative, quantitative, and mixed methods for data collection and analysis for successful market research. Like other video collections on SAGE Research Methods, it includes several video types including expert interviews, tutorials, in-practice videos, video case studies, documentaries, and lectures. The Market Research collection offers videos at different levels of complexity, so users with no research experience through to those who have an established methods and statistics fluency will find something suited for them.
Teaching faculty will appreciate the platform tools included with all of our video collections, including the ability to create custom clips, add videos to lists to share with students, and embed videos in their course management systems.
General Market Research
• What is market research?
• Steps of the market research process
• Understanding customer needs & insight
• Ethics in market research
Planning & Research Design
• Defining a market research problem
• Research design & types of research
• Selecting a methodology & method of data collection
• Defining research questions & hypotheses
• Survey design
• Secondary data: desk research; marketing databases
• Quantitative data collection: survey sampling; survey response
rates; field methods; observation
• Qualitative data collection: focus groups; interviewing; ethnography
• Analysing quantitative data
• Mixed methods
• Writing Up & Presenting Market Research
Analysing qualitative data
• Drawing conclusions & making recommendations
• Writing a market research report
• Data visualization
• Presenting the report
• Translating findings into actions