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Research Methods

Research Methods
Designing and Conducting Research With a Real-World Focus

Taking research methods beyond the classroom and into the field

October 2013 | 296 pages | SAGE Publications, Inc

Research Methods: Designing and Conducting Research with a Real-World Focus provides the tools required to conduct relevant, high-quality research in both the classroom and the field. Carrie A. Picardi and Kevin D. Masick—psychologists with expertise in both teaching research methods and applying methods to diverse field settings—offer a unique perspective by integrating current research articles with field-specific scenarios. They draw from research methodology tactics, strategy, and constraints from practitioners across the social sciences and in business. This text effectively bridges the gap between theory and practice by demonstrating how research is done within an organizational setting, and supplies students with relevant, applicable examples to learn from.

Key Features:

  • Provides tools and tips from current practitioners across the social sciences and in business—including I/O and business professionals in corporate, education, non-profit and public sector settings—to give students a taste of real-world experience thoughout the book.
  • Utilizes current research articles in business and psychology journals to supplement discussion of complex concepts and reinforce the text’s applied focus.
  • Critically evaluates current research and practitioner examples to help students integrate research methodology concepts from theory to practice.
  • Details concepts and offers applied examples of validity, threats to validity, and reliability using practitioner scenarios and current literature.
  • Incorporates statistical terms, such as descriptive and inferential statistics, measures of variability, scales of measurement, non-parametric and parametric statistics and their relationship to research methodology.
  • Contains a guide to reading, interpreting, and critiquing research articles, including an explanation of research article structure, format, and focus of each section.
  • Includes a section on writing research using APA format.
Part I: Foundation of Research Methods
Chapter 1: Introduction to Research Methods in Psychology
Chapter 2: Variables, Measures, and Hypotheses
Chapter 3: Ethical and Legal Considerations in the Research Process
Chapter 4: Reliability
Chapter 5: Statistical Conclusion and Internal Validity
Chapter 6: Construct and External Validity
Part II: Research Designs
Chapter 7: Experimental Designs
Chapter 8: Quasi-experimental Designs
Chapter 9: Non-experimental Designs
Chapter 10: Survey Designs
Part III: Research Interpretation & Application
Chapter 11: Integration of Statistical Terminology with Validity and Statistical Decision Making
Chapter 12: Generalization of Results to Field Settings
Chapter 13: Bridging the Science-Practice Gap in Future Research
Chapter 14: Writing a Research Report


Instructor Teaching Site
Password-protected Instructor Resources include:
  • Editable, chapter-specific Microsoft® PowerPoint® slides offer you complete flexibility in easily creating a multimedia presentation for your course. Highlight essential content, features, and artwork from the book.

I never received this book

Dr Arash Sadeghi
Department of International Relations, Aston University
November 3, 2019

A comprehensive resource for the beginner researcher highlighting the basics of research.

Dr Ensa Johnson
Centre for Augmentative and Alternative Communication, University of Pretoria
October 8, 2015

A good structured book that allows students to work through their project ideas and designs. Glossary and content boxes a good additional to class and structured activities.

Mr Jason Wragg
Public Services, Weston College
February 11, 2016

Comprehensive and detailed overview of research methodology designs. Good book for undergraduate students undertaking research projects or dissertations. Easy to understand with practical examples outlines.

Ms Kelly Maguire
Business and Humanities, Sligo Institute of Technology
November 11, 2015

The real strength of this book is the way it approaches a potentially confusing subject in anunderstandable manner. Research terminology is explained with clarity, and the use of real world examples provides added perspective. I would recommend this book to any undergraduate wishing to conduct their own research project and or dissertation.

Mr David Thompson
H.E Care, Grimsby Institute of HE & FE
September 18, 2015

This book shouldn't really be called "Research Methods", but rather "Research Designs". The title is misleading. Although the book offers a good basis for the construction of research designs, it wasn't suitable for my Advanced Research Methods course.

Ms Stefanie Eichbauer
IMT, Salzburg University of Applied Science
July 31, 2015

good book with real world focus that makes it very relevant to students

Ms Silvia Van Riper
Sch Family Consumer Resources, University Of Arizona
January 14, 2015

This book is very comprehensive and covers wide aspects of research methodology and is in accordance with the current market scenario as well. The good thing about this book is that it covers the psychological aspects to be considered during the research methods.

Mr Saad Abbasi
north hall, University Of Bridgeport
September 11, 2014

Great text and perfect for what I need.

Dr Michael Lohle
School Of Business, University Of Bridgeport
April 17, 2014

Too general for school counselors. Need a book that specifically addresses psychological or educational research.

Mr Raymond Jamiolkowski
Psychology, Lewis University
February 27, 2014

Sample Materials & Chapters

Chapter 1

Chapter 4

Carrie Ann Picardi

Kevin D. Masick

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ISBN: 9781452230337