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Research Methods for Business and Social Science Students
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Research Methods for Business and Social Science Students

Second Edition
  • John Adams - Head, Department of Economics, British University, Egypt
  • Hafiz T. A. Khan - Professor, The Graduate School, University of West London, UK
  • Robert Raeside - Edinburgh Napier University, UK


© 2014 | 304 pages | SAGE Response
Research Methods for Business and Social Science Students aims to present a clear discussion of the research methods employed in various disciplines related to our daily life problems. The theoretical basis of research methods is explained clearly and succinctly. Collecting data is a key part of the book and this includes both qualitative and quantitative methods of data collection, along with the advantages and disadvantages of each method. 

The book also describes in clear terms how students can analyse data, interpret results and link these to the literature review and hence their own contribution. It sets out a range of fundamental ideas in research methods, such as deductivism and inductivism, and explains why methodology is not the same as method.

In this second edition every chapter has been re-written to be more readable and also to include more examples. The authors have also added a real student research proposal and a multiple-choice test with answers for the readers to test their own understanding of the ideas in the book. The book has been designed to illustrate research tools in a clear and accessible manner through chapters on such topics as formulating research, research design, data analysis and writing up the research results.


 
Introduction to Research
 
Research Methodology
 
The Research Cycle
 
Literature Review and Critical Reading
 
Sampling
 
Primary Data Collection
 
Secondary Data Collection
 
Surveys
 
Interviews and Focus Groups
 
Qualitative Data Analysis
 
Descriptive Quantitative Analysis
 
Correlation and Regression
 
Advanced Statistical Analysis
 
Test of Measurement and Quality
 
Conducting Your Research
 
Writing and Presenting the Dissertation
 
Appendices
 
Bibliography and Further Reading

A thorough book, covering all relevant topics in research in a structured step by step fashion. Unfortunately, it is a little too complicated for the level of these students.

Ms Claire Forder
Valby, Copenhagen Business Academy
March 24, 2014

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John Adams

John Adams is the Head of Department of Economics at the British University in Egypt and was previously Director of the China-EU Research Centre based in Edinburgh. He has published widely in the field of economics in both national and international academic journals, is the co-author of several textbooks and has worked as external examiner at the Universities of Dundee, Sussex and Hong Kong. Professor Adams has also undertaken consultancy assignments for a wide range of public and private sector organisations in the United Kingdom and overseas. He is currently a visiting Professor at three universities in China. His research is mainly... More About Author

Hafiz T. A. Khan

Hafiz T. A. Khan is Professor of Public Health at the University of West London. He is also an Associate Research Fellow in Demography at the Oxford Institute of Population Ageing, The University of Oxford, UK. Professor Khan trained as a statistician at the University of Chittagong and later as a statistical demographer at several institutions: Edinburgh Napier University in the UK, the International Institute for Applied Systems Analysis (IIASA) in Austria, the National University of Singapore, the University of Oxford, Middlesex University London, and lastly at Birmingham City University in the UK. His principal research... More About Author

Robert Raeside

Robert Raeside is currently Professor of Applied Statistics and Director of the Employment Research Institute (ERI) at Edinburgh Napier University, UK. He is also a Chartered Statistician of the Royal Statistical Society (CStat), London, Member of the Operational Research Society, Birmingham, and a Fellow of the Higher Education Academy (FHEA), York. He received his BSc Hons from Napier College under the auspices of the Council for Academic Awards (CNAA), his MSc from the University of Strathclyde, Glasgow, and PhD in demographic forecasting from the CNAA in collaboration with the University of Oxford. He serves on two British Standards... More About Author

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ISBN: 9788132113669
₹650.00