You are here

Questions and Answers in Attitude Surveys
Share

Questions and Answers in Attitude Surveys
Experiments on Question Form, Wording, and Context



March 1996 | 392 pages | SAGE Publications, Inc
`Questions and Answers in Attitude Surveys makes an enormous contribution to the field of survey methodology and ranks with such classics as Hyman's Interviewing and Kish's Survey Sampling. To the extent that survey research is only as reliable as its methodology, this book becomes a long-missing foundation stone for the social sciences in general' - Tom Smith, American Journal of Sociology

`The prodigious work of Schuman and Presser... demonstrates that question wording cannot be isolated from theory or the context of specific issues' - Angell Beza, Contemporary Sociology

This book pioneers a new state of the art for conducting research on the form, wording, and context of questions asked in attitude surveys.

The authors demonstrate the centrality of question wording, and its intimate relationship with theory and the context of specific issues.

 
Scope and Method
 
Question Order and Response Order
 
Open versus Closed Questions
 
The Assessment of No Opinion
 
The Fine Line between Attitudes and Nonattitudes
 
Measuring a Middle Position
 
Balance and Imbalance in Questions
 
The Acquiescence Quagmire
 
Passionate Attitudes
Intensity, Centrality, and Committed Action  
 
Attitude Strength and the Concept of Crystallization
 
Tone of Wording
 
Some Final Thoughts on Survey Research and Research on Surveys
 
Appendix A: Mysteries of Replication and Non-Replication
 
Appendix B: Special Sampling and Interviewing Problems
 
Appendix C: Education and Information Measures
 
Appendix D: Additional Items and Codes Bearing on Acquiescence

"The book is virtually a treasure chest for the survey methodologist and the survey practitioner." 

Journal of Official Statistics

Preview this book

Howard W. Schuman

Stanley Presser

Stanley Presser is interested in the interface between social psychology and survey measurement. His research focuses on questionnaire design and testing, the accuracy of survey responses, nonresponse, and ethical issues stemming from the use of human subjects. His books include Questions and Answers in Attitude Surveys (with Howard Schuman), Survey Questions (with Jean Converse), and Survey Research Methods (with Eleanor Singer). ... More About Author

Purchasing options

Please select a format:

ISBN: 9780761903598
$98.00