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Qualitative Research and Hypermedia
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Qualitative Research and Hypermedia
Ethnography for the Digital Age

First Edition

Other Titles in:
Internet Research

208 pages | SAGE Publications Ltd
Digital culture and digital technologies have rapidly become unavoidable and essential forms of social experience and communication in our emerging globalised society. If we want to attempt to analyse and understand our technology-saturated society, and all its new media, then we must also develop research methods and forms of analysis that can accommodate and exploit digital culture and digital technologies.

This text sets out to equip qualitative researchers with the tools necessary to conduct ethnography in the age of email and the internet. It will investigate how digital technologies potentially transform the ways in which we do research. This text also introduces the reader to new emerging methods that utilise new technologies and explains how to conduct data collection, analysis and representation using new technologies and `hypermedia'.

Essential reading for any student or researcher interested in qualitative research in an age of hypermedia, this text:

- explains how digital technology impacts on social research;

- investigates how digital technology has reshaped the field of social research;

- consider the implications of bringing multimedia into the forefront of qualitative research;

- suggests new ways of observing and documenting a `technologised' and design-rich society;

- enables the reader to use new technologies to handle and represent qualitative data;

- unpacks the theoretical implications of writing and researching for the electronic screen

 
Introduction
Qualitative Research for the Digital World

 
 
Hypertext, Hypermedia and Qualitative Methods
 
Ethnographic Paradigms
Technologies and Representations

 
 
Hypertext Roots/Routes
 
Multi-Semiotic Ethnography
 
The Hypermedia Toolbox
 
Hypermedia Fieldwork
 
Hypermedia Data Analysis
 
Hypermedia Representation

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Bella Dicks

Bella Dicks is a sociologist specialising in qualitative methodology and ethnography, with a focus on digital and multimodal methods. She edited the four-volume Digital Qualitative Research Methods for the SAGE Benchmarks in Social Research Methods series (2012). Her other major research interests are in heritage, museum studies, cultural memory, class and cultural policy.  More About Author

Bruce Mason

Amanda Coffey

My research interests are underpinned by a sustained, critical methodological engagement with ethnographic and qualitative research. This includes work on contemporary developments in qualitative data analysis, writing and representation, as well as a focus on of the self and (auto)biography in qualitative inquiry. I have led and been involved in a number of funded projects focussing on qualitative research methods and methodological development. I am currently the Director of the Cardiff Node of the ESRC National Centre for Research Methods (NCRM) Qualitative Research Methods in the Social Sciences: Innovation, Integration and Impact ... More About Author

Paul Atkinson

Paul Atkinson is Emeritus Professor of Sociology at Cardiff University. Recent publications include For Ethnography (SAGE 2014) and Thinking Ethnographically (SAGE 2017). The fourth book in his quartet will be Crafting Ethnography, also for SAGE. The fourth edition of Hammersley and Atkinson Ethnography: Principles in Practice was published by Routledge in 2019. He is a Fellow of the Academy of Social Sciences and of the Learned Society of Wales. More About Author

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