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Qualitative Methods in Business Research

Qualitative Methods in Business Research

352 pages | SAGE Publications Ltd

Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting.

This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business research, including:

  • Case study research
  • Ethnography
  • Narrative inquiry
  • Discourse analysis
  • Grounded theory
  • Action research

Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical data, reporting the results, and evaluating the research. The book provides a comprehensive view into the whole research process in business research, including the evaluation and the writing processes of qualitative research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods.

As well as providing a complete, student-friendly introduction to qualitative research methods, the book will also be a valuable and longstanding reference book for researchers and practitioners who want to update and widen their knowledge and skills in the area.

Research Philosophy
Research Design and Process
Focus and Frame
Access and Relationships
Ethics in Research
Qualitative Research Materials
Electronic Research
Case Study Research
Ethnographic Research
Grounded Theory Research
Focus Group Research
Action Research
Narrative Research
Discourse Analysis
Feminist Research
Critical Research
Writing Process
Qualitative Research Evaluation
Closing Up

Excellent text for understanding qualitative approaches to research. Well written and well structured.

Miss Charlotte Brigden
Equine , Myerscough Colelge
June 25, 2015

The text book is excellent, however for the above mentioned course it is quite advanced. We may see if we can use it in other course.

Mr Khuzaima El-Jallad
Management , Talal Abu Ghazaleh - University College of Business
February 5, 2015

The book has a nice structure and clear flow of the content. There are some high quality chapters such as focus groups. However, in general, I would go for a more in-depth book for my post-graduate students, especially on topics such as case study and ethnography.

Faculty of Economics and Business Administration, Free Univ., Amsterdam
January 16, 2015

This book gives a good overview on methods in qualitative Research. Sometimes the distinction between method and methodology does not become clear (e.g. for Focus Groups). It is a very recommendable book for beginners.

Miss Johanna Held
Rechts- , University of Bayreuth
December 12, 2014

This book is highly recommended because of the way in which it approaches and then addresses the topics within qualitative research. The chapters on the research methods are well-written and informative.

Mr David Biggins
The Business School, Bournemouth Univ.
May 16, 2014

This resource elevates qualitaive methods to a level that l had not appreciated despite years of teaching research. A 'must have' resource for every researcher.

Mr Zedias Mutema
Business Administration , South Essex College
September 16, 2013

This book provides an accessible and sophisticated introduction to students and researchers looking to expand their skills in qualitative analysis and offers many ideas for approaching qualitative techniques.

Mr Muhammad Fuad
Economic Faculty, Universitas Samudra Langsa
November 3, 2012

Thouroughly enjoyed it. It is a must to have on your bookshelf. Researchers that engage in qualitative research should consult this texbook as it adds valueable insights as to what qualitative research is and what it can offer

Dr Magda Hewitt
Industrial Psychology and People Management, University of Johannesburg
October 20, 2012

Excellent book and user friendly text, covering all the main methods of research in a clear , logical, comprehensive and concise manner.

Dr Denis Hyams-Ssekasi
Business School, University Campus Oldham
July 5, 2012

Very useful, good exercises and boxes with tips and guides

I ended up using the book for at course at Copenhagen Business School in Foundations and Qualitative Methods

Mrs Kirsten Andersen
Department of Border Region Studies, University of Southern Denmark
April 25, 2012

Sample Materials & Chapters

Chapter Two

P Eriksson

Anne Kovalainen

Academy of Finland appointed Professor Anne Kovalainen to the Minna Canth professorship in the field of women’s studies for 2010–2014. Professor Kovalainen is based at the Turku School of Economics. Her research is concerned with presumed equality and the Finnish economy from a gender perspective within the context of global economy. The project is interdisciplinary, but the focus is in the areas of social sciences and economics. More About Author

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.