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Qualitative Data Analysis from Start to Finish

Qualitative Data Analysis from Start to Finish

February 2013 | 240 pages | SAGE Publications Ltd
Are you new to qualitative research? Are you planning to do interviews or focus groups and wondering what on earth you'll do with the data once it's collected? Do you have a pile of transcripts staring at you right now and are you lost as to how to identify themes, code your data and work out what it all means?


Fear not, help is here! In this brilliant new book, Jamie Harding breaks down the process of analysing qualitative data into simple, retraceable steps. After providing some top tips for designing your research and collecting your data, he takes you through the different stages of analysis, from the first reading of your transcripts, to presenting your findings in a report or dissertation. For each stage of the process there are demonstrations using real data and exercises for you to perform yourself. He unpicks what happens behind the scenes in qualitative data analysis - the bit that's hard to learn without seeing it happen and trying it for yourself. While acknowledging that there are many different forms that qualitative data analysis can take, the book provides a series of ideas and examples that you will find invaluable when analysing your own data.


This book is perfect for all social science students who are struggling with data analysis and are looking for someone to guide the way.

Structure of the Book

The Interviews and the Focus Group

Introduction to Data Analysis



Beginning the Study

Qualitative and Quantitative Research

Mixed Methods

Critical Research

Induction and Deduction

Research Designs


Negotiating Access

Maximising Response

Forms of Collection Data

Ethical Issues


Further Reading

Collecting and Managing Interview and Focus Group Data

Distinctive Features of Qualitative Interviews

Types of Qualitative Interview

Modes of Data Collection

Qualities of the Qualitative Interviewer

Planning the Interview and the Interview Guide

Unplanned Probes

Planning a Focus Group

Moderating a Focus Group

Piloting for Interviews and Focus Groups

Recording and Transcription of INterview and Focus Group Data


Further Reading

First Stages of Analyzing Interview Data - Making Summaries and Making Comparisons

Summarising Interviews

Summarising Interviews: Examples

Summarising Interviews: Exercise

The Constant Comparative Method

Reaching Findings Using the Constant Comparative Method


Further Reading

Using Codes to Analyse an Illustrative Issue
Step 1: Identifying Initial Categories Based on Reading the Transcripts

Step 2: Writing Codes Alongside the Transcripts

Step 3: Reviewing the List of Codes, Revising the List of Categories and Deciding Which Codes Should Appear in Which Category

Complete List of Codes Used in Relation to Reflective Practice

Step 4: Looking for Themes and Findings in Each Category


Further Reading

Identifying Conceptual Themes and Building Theory
Characteristics of Conceptual Themes

Two Helpful Tools for Identifying Conceptual Themes

Analysing a Conceptual Theme Step by Step


Further Reading

Alternative Approaches to Analyzing Qualitative Data

Deductive Coding and Analysis

Narrative Analysis

Computer Assisted Qualitative Data Analysis (CAQDAS)


Further Reading

Analyzing Focus Group Data

Individual Data Analysis

Group Data Analysis

Avoiding Reaching Findings that Lack Validity

Group Interaction Data Analysis

Combining Analysis of the 'How' and the 'What'


Further Reading

Writing about Research (1) - Methodology and Findings

Checking Validity


The Methodology Section

Writing About Qualitative Findings


Further Reading

Writing about Research (2)- Making Links to the Literature

The Literature Review

The Role of the Conclusion

An Example - Writing the Literature Search and Conclusion in Relation to Student Employment


Further Reading


Excellent, clear and informative. Will strongly recommend to undergraduate and MA students working on their Dissertations

Mr Iain Jones
Education Department, Newman University
October 13, 2014

This is fantastic resource for students looking to bridge the often intimidating gap between collecting data and then knowing what to do with it. It explains abstract concepts like coding in a very relatable manner with lots of examples to hand for iillustration. It also outlines the process of linking empirical findings back to theory which is highly useful.

Dr Kevina Cody
School of Marketing, Dublin Institute of Technology
July 15, 2014

very helpful book to supplement the information presented to students

Mrs Adele Creer
computing, Isle of Man College
June 19, 2014

A practical qualitative data analysis book for both postgraduate taught and postgraduate research students.

Dr Krishna Regmi
Clinical Education and Leadership, Faculty of Heath and Social Sciences
April 23, 2014

A fantastic 'go to' text for beginners and refreshers.

Ms Alison Devine
Clinical Education, Edge Hill University
April 1, 2014

A detailed, easy to folow guide to qualitative data analysis.

Mr Michael Parsons
Faculty of Business and Society, University of South Wales
March 18, 2014

a vital and much needed text

Dr Liane Purnell
Department of Education, Newman University College
February 24, 2014

Great book, not too critical, pragmatic understanding of qualitative analysis

Dr James Byron-Daniel
School of Psychology, University of the West of England, Bristol
February 13, 2014

Awaiting responses from students

Professor Erhabor Idemudia
Psychology Department, North-West University (MC), PB X2046, Mmabatho, 2735, South africa
February 11, 2014

Students often need to develop their understanding of the research process and the elements within it. This text offers a comprehensive view of data analysis which will be useful for students and academics to find practical ways of doing this in final year research modules

Mrs Liz Cade
Health , Glyndwr University
December 20, 2013

Sample Materials & Chapters

Chapter 1

Jamie Harding

Jamie Harding received his PhD from the Department of Sociology and Social Policy at the University of Newcastle upon Tyne.  He has been employed at Northumbria University since 1995, first as a lecturer in Housing Studies and more recently as a Senior Lecturer in Research Methods in the Department of Social Sciences.  Before moving into higher education he worked for a number of social housing organisations. Jamie’s main area of interest is qualitative and quantitative research methods, which he teaches at undergraduate, postgraduate and doctoral level.  He also lectures on criminal justice – an area where he has edited a... More About Author

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ISBN: 9780857021380