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Qualitative Communication Research Methods
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Qualitative Communication Research Methods

Fourth Edition


November 2017 | 520 pages | SAGE Publications, Inc
“This is the best qualitative methods book I’ve seen, especially among books aimed at undergraduate audiences.”
—Michael Irvin Arrington, Indiana State University

Qualitative Communication Research Methods, Fourth Edition introduces readers to qualitative research in speech and mass communication. Award-winning scholars and authors Thomas R. Lindlof and Bryan C. Taylor guide readers through every step of the qualitative process, from developing research topics and questions through writing a final report. Readers are given numerous examples of work in the field to illustrate how studies are designed, carried out, written, evaluated, and related to theory. In addition to covering the theories and methods currently used in qualitative communication research, the authors also discuss important trends influencing the future of that research, helping readers make informed judgments about the significance and consequences of recent trends.

New to the Fourth Edition:
  • A new chapter titled “The Diversity of Qualitative Research in Communication Subfields” provides readers with a complete guide to the field’s distinctive subfields and enables readers to identify the research agenda that best represents their own interests. Two rising subfields – Political Communication and Communication Activism – were added, resulting in thirteen subfields covered.  
  • Two major phases of data analysis have been split into separate chapters, enabling readers to concentrate on the initial steps of analysis before moving on to the interpretation phase of analysis. 
  • Discussions of important intellectual and institutional trends currently reshaping the landscape of qualitative research, including Materialist Theory, Big Data, and Open-Access publishing, provide readers with cutting-edge knowledge and skills that affect what they study and how they study it.
  • An analysis of new developments in media and technology shows readers how social media networks and other digital platforms are not only topics of research, but also the means for collecting and analyzing data. 

 

 
Preface
 
Acknowledgments
 
About the Authors
 
Chapter 1. Introduction to Qualitative Communication Research
Rounding the (Paradigm) Bases: A Brief History of Qualitative Communication Research  
Covering New Material(ism), Going Big: Two Trends in Qualitative Communication Research  
Conclusion  
Exercises  
 
Chapter 2. The Diversity of Qualitative Research in Communication Subfields
Baker’s Dozen: Thirteen Subfields, Thirteen Stories of Qualitative Communication Research  
Conclusion  
Exercises  
 
Chapter 3. Theoretical Traditions and Qualitative Communication Research
Introduction: “What Would You Like on Your Sandwich?”  
The Phenomenological Tradition  
The Sociocultural Tradition  
Critical Theories  
Conclusion  
Exercises  
 
Chapter 4. Design I: Planning Research Projects
Introduction  
“My City, My Society, and My Life”: Renee’s Story  
Sources of Research Ideas  
Evaluating the Scene  
Conclusion  
Exercises  
 
Chapter 5. Design II: Implementing Research Projects
Introduction  
Negotiating Access  
Exploratory and Mixed Methods  
Sampling  
Human Subject Protections  
The Research Proposal  
Conclusion  
Exercises  
 
Chapter 6. Producing Data I: Participation, Observation, and Recording Communication
Introduction: Welcome to Fieldwork  
Ethnography and Participant Observation  
Successful Participant Observation  
Adapting Roles  
Tactical Observing  
Writing Fieldnotes  
Conclusion  
Exercises  
 
Chapter 7. Producing Data II: Qualitative Interviewing
Introduction  
Purposes of the Qualitative Interview  
Types of Interviews in Communication Research  
Interviewing Practices  
Question Design and Use  
Transcribing Interviews  
Conclusion  
Exercises  
 
Chapter 8. Producing Data III: Studying Materiality
Introduction  
Material Culture  
Documents  
Conclusion  
Exercises  
 
Chapter 9. Sensemaking I: Analyzing, Coding, and Managing Data
Introduction  
Qualitative Data Analysis: An Overview  
In-Process Writing  
Categories and Codes  
Grounded Theory  
Coding Examples  
Leaving the Field  
Tools for Analysis  
Conclusion  
Exercises  
 
Chapter 10. Sensemaking II: Creating, Evaluating, and Enhancing Interpretations of Data
Introduction  
Creating Interpretations  
Evaluating Interpretations  
Enhancing Interpretations  
Conclusion  
Exercises  
 
Chapter 11. Writing, Authoring, and Publishing
Introduction: Going Public  
The Crisis of Representation  
After the Fall: Reading and Writing Qualitative Research  
Institutional Contexts of Qualitative Writing  
The Craft of Qualitative Writing: Three Types of Formats and Their Related Strategies  
Some Final Thoughts on Writing  
Exercises  
 
Epilogue
 
References
 
Author Index
 
Subject Index

“This is the best qualitative methods book I’ve seen, especially among books aimed at undergraduate audiences.”

Michael Irvin Arrington
Indiana State University

“The book is exceptionally well written and easy to read even for students who know nothing about research methods.”

Martina Topic
Leeds Business School, Leeds Beckett University, Leeds, UK

“The engaging and accessible (generally) nature of writing is excellent and provides good inspiration and a good foundation to build on in terms of introductions to key steps and dimensions in qualitative research. The referencing of examples from ‘real’ research is attractive to lecturers and students alike and makes the introduction to qualitative research come alive.” 

Anders Hansen
University of Leicester, UK

“An insightful and thoroughly researched book that will be extremely helpful for students aiming to engage with qualitative research at a deeper level.”

Sylvie Magerstädt
University of Hertfordshire

Thomas R. Lindlof

Thomas R. Lindlof is a professor in the School of Journalism and Media at the University of Kentucky.  His research and teaching interests focus on the cultural analysis of mediated communication, media audience theory and research, and qualitative research methodology. His research has appeared in numerous scholarly outlets, including Communication Research, Journal of Communication, Journal of Broadcasting & Electronic Media, Journalism Quarterly, Journalism Studies, Social Science Computer Review, and Communication Yearbook. He has served as the editor of the Journal of Broadcasting & Electronic Media. He has written or... More About Author

Bryan Copeland Taylor

Bryan C. Taylor is a Professor of Communication, and the Director of the Peace, Conflict and Security Program at the University of Colorado-Boulder. His teaching and research interests include qualitative methods, security studies, organizational communication, and technology studies. He has published in the Annals of the International Communication Association, Communication Research, Critical Studies in Media Communication, Journal of Applied Communication Research, Journal of Broadcasting and Electronic Media, Journal of Contemporary Ethnography, Management Communication Quarterly, Quarterly Journal of Speech, Rhetoric and Public... More About Author

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ISBN: 9781452256825
$98.00