Principles and Practice
Creative Industries | Media Economics | Publishing
At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. Publishing guides the reader through the history of publishing and the main issues facing the industry today. Among these are legal conundrums, cultural conflicts, trade practices, publishing within and across sectors, editorial requirements, the challenge of electronic publishing, making your ideas count in print, rationalization and the growth of corporate publishing cultures.
The result is an exciting one stop guide, written with flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.
Fantastic textbook. Clear and plain speaking. Excellent coverage and shifts between basic and complex material quickly.
Great book, ideal for our MA in Publishing.
This is a very welcome book! Excellently written, with lots of the key details new students of publishing need to know!