Public Relations
A Managerial Perspective
- Danny Moss - University of Chester, UK
- Barbara DeSanto - Maryville University
Taking a managerial perspective on the field of public relations, this book explores PR and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness.
The range of PR and corporate communications within any organization is critical and a managerial awareness of this is all the more important. In providing a framework and examination of the issues, Public Relations: A Managerial Perspective offers an original and vital discussion.
This book will interest both second and third year undergraduate students of public relations and communications, as well as graduate students in the field of public relations, corporate communications and public affairs.
Good broad perspective on PR, good managerial viewpoint. Especially useful chapter on ethical decision making which will be my area of specialism on the course.
students read free to downlaod articles.
This will now be an essential/key reading for a new 4th year module starting in September 2012.
Excellent balance of theory and practice from a management perspective
With such a priority being attached to developing professional practice, this book is a valuable look at PR's role in management, and as a manager of a burgeoning sector. A wide range of relevant and insightful contributions.
some great material - although heavy going at times, and short of visuals
