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Public Health Communication Interventions
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Public Health Communication Interventions
Values and Ethical Dilemmas

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Health Communication
April 2000 | 304 pages | SAGE Publications, Inc
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`It is a timely, thought-provoking thesis, whose analytical framework has the potential to reduce well-intentioned naivete and encourage us all to critically examine the inherently political and controversial nature of the public health promotion endeavour' - Critical Public Health

Examining the efforts to affect behaviour change, the author questions how far health communication can and should go in changing people's vlaues. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria.

 
Introduction
 
Values in Public Health Communication Interventions
Beyond a Strategic Approach

 
 
Justifications
 
'They Are Always There'
Values in Intervention Facets

 
 
Even When They Apply the Same Justifications, Interventions Are Not the Same
The Personal Responsibility Typology

 
 
Analyses of Intervention Types
Community Involvement

 
 
Ethical Dilemmas and Practice-Oriented Questions
 
Toward a Normative Approach

Nurit Guttman

Nurit Guttman, Ph.D. is Chair of the Department of Communication at the Faculty of Social Sciences, Tel Aviv University, Israel. Her research focuses on employing participatory approaches to social marketing, ethics in health communication interventions, disseminating rights information to the public, in particular to minority populations, involving citizens in policy issues, and using entertainment programs to advance social issues. She was Head of the Herzog Institute of Media, Politics & Societyat Tel Aviv University, Israel. She received her doctorate from Rutgers University and was a Research Fellow and faculty member at the... More About Author

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