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Proposal Writing

Proposal Writing
Effective Grantsmanship for Funding

Fifth Edition
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September 2016 | 152 pages | SAGE Publications, Inc
The updated Fifth Edition of the best-selling Proposal Writing: Effective Grantsmanship for Funding offers a fresh, robust presentation of the basics of program design and proposal writing for community services funding. Authors Soraya M. Coley and Cynthia A. Scheinberg help readers develop the knowledge they need to understand community agencies, identify and describe community needs, identify funding sources, develop a viable program evaluation, prepare a simple line-item budget, and write a compelling need statement. The jargon-free, step-by-step presentation makes the book as useful to students in the university classroom as to first-time grant writers in the nonprofit setting. 
Chapter 1: An Orientation to Proposal Writing
A Book for the Beginning Grant Writer  
A Brief History of Giving and Philanthropy  
Differences Between Grants and Contracts  
Request for Proposals (RFP)  
Chapter 2: Understanding the Nonprofit Agency
About the Nonprofit  
Mission-Driven Analysis of the Agency/Organization  
Organizational Capacity  
Chapter 3: Finding and Applying for Funding
Finding Funding  
The Federal Government  
The State and Local Government  
The Foundations and Corporations  
Crowdsourced Funding  
Search and Review  
Chapter 4: The Proposal Overview
The Components of a Proposal  
Proposal Submission and Scoring Process  
Chapter 5: Logistics and Basics of Writing the Proposal
The Nuts and Bolts of Writing a Proposal  
Writing for an Established Versus New Organization  
Writing a Proposal for a Collaborative  
Writing Style and Format  
Using Audio/Visual Media  
Chapter 6: Design the Program
Understand the Community Through Data  
Formulating Program Ideas  
Chapter 7: Program Objectives and Evaluation
Four Steps to Preparing the Objectives and Evaluation Plan  
A Logic Model  
Writing the Evaluation Section  
Ethical Considerations  
Chapter 8: Writing the Need or Problem Statement
The Aim of the Need/Problem Statement  
A Guide to Writing the Need Statement  
Theory of Change  
Chapter 9: Program Description
Implementation Plan  
The Project Narrative  
Project Timeline  
Scope of Work Forms  
Chapter 10: Creating the Budget and Budget Justification
The Budget Context  
Preparation of a Line-Item Budget  
Other Types of Budgets  
Other Budgeting Issues  
Chapter 11: Other Proposal Components and Finishing Touches
Project Abstract  
Agency Capability Statement  
Letters of Support  
Memorandum of Understanding (MOU)  
Finishing Touches  
Appendix A: Estimating Time
Appendix B: Funding Resource Information
Appendix C: Proposal Sections
Appendix D: Additional Information
References and Suggested Readings
About the Authors


Student Study Site

Use the Student Study Site to get the most out of your course!
Our Student Study Site at is completely open-access and offers a wide range of additional features!


The open-access Student Study Site includes the following helpful resources:

  • A Needs Assessment Narrative
  • Budget Justification
  • Budget Template
  • Contract Budget Revision Sample
  • Foundation Proposal Sample
  • Geta Grant Revision of Drug Contract Numbers
  • Job Description, Director of Clinical Services
  • Memorandum of Understanding Sample
  • One-time Funding Request to County
  • Organizational Chart Sample
  • Sample Job Description
  • Short Unsolicited Proposal to Local Bank

“Clear, concise, and carefully focused, Proposal Writing, Fifth Edition is an excellent choice for students and entry-level professionals who need to learn the elements of developing, writing, and budgeting for effective proposals.”

Brian Nerney
Metropolitan State University

“This new edition is an excellent value-added practical guide for novice as well as experienced grant writers and students who aspire to be program designers.” 

Richard J. Mushi
Mississippi Valley State University

Sample Materials & Chapters

Chapter 1

Chapter 3

Chapter 6

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Soraya M. Coley

Soraya M. Coley is president of Cal Poly Pomona University. Prior to that she served as provost and vice president for academic affairs at California State University Bakersfield, and at Alliant International University, as well as dean of the College of Human Development and Community Service at California State University, Fullerton. She has nearly 30 years of higher education experience and has worked with nonprofits, community-based and civic organizations on program design, evaluation, and grant writing.   More About Author

Cynthia A. Scheinberg

Cynthia Scheinberg is a licensed clinical psychologist with over 24 years of administrative management in non-profit agencies. She has served as the Executive Director of the Coalition for Children, Adolescents and Parents (CCAP) in Orange, California, as Senior Vice President of Clinical Services for Anka Behavioral Health, Inc., and as the Executive Director of New Connections in Concord, California. She has a doctorate in clinical psychology from Pacifica Graduate Institute in Santa Barbara, California. Dr. Scheinberg also has a part-time private practice in Concord, CA. More About Author

Also available as a South Asia Edition.

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ISBN: 9781483376431