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Why Viewers Watch
Essentials of Mass Communication Theory
Transmission
International Advertising
Advertising to Children
Taking Journalism Seriously
The Computerization of Work
Innovations in International and Cross-Cultural Management
Before the Vote
On Media Violence
The Social Meanings of Money and Property
Religion in the News
Ritual Communication
National Television Violence Study
Research Paradigms, Television, and Social Behaviour
Communication, Technology, and Politics in the Information Age
Exploring Technology and Social Space
Audience Analysis
National Television Violence Study
The Beginnings of Communication Study in America
Rethinking Media, Religion, and Culture
Agenda-Setting
Eco-Impacts and the Greening of Postmodernity
Mass Media and Environmental Conflict
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