You are here

Problems in Marketing

Problems in Marketing
Applying Key Concepts and Techniques

Second Edition

Other Titles in:

January 2008 | 336 pages | SAGE Publications Ltd
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem.

A companion Web site with resources for students and instructors is available.

Environmental Scanning
Consumer Behaviour
Market Research and Market Forecasting
Strategic Marketing
Positioning, Product and Pricing
Integrated Marketing Communication
Internet Marketing
Sales and Distribution Management
International Marketing
Issues and Trends

The book is an excelent complementary reading for the course providing cases for use not only in the class of marketing fundamentals and marketing mix, but in some other more advanced courses during the undergarduate programs and postgraduate programs in business and marketing

Mr Mario Giraldo
Departamento de Mercadeo y Negocios Internacionales, Universidad del Norte
June 19, 2013

Luiz A M Moutinho

Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow More About Author

Charles S Chien

Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan. More About Author

Purchasing options

Please select a format:

ISBN: 9780761971788

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.