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Exploring the aspects and evolution of New Media in digital India

December 13, 2016

7 October 2016: “India Connected” edited by Dr Sunetra Sen Narayan and Dr Shalini Narayanan was released by Col Rajyavardhan Rathore, (Retd.). AVSM, Hon’ble Minister of State for Information and Broadcasting, Government of India in the presence of the editors at an event held in New Delhi.

Col Rajyavardhan Rathore, (Retd.). AVSM, Hon’ble Minister of State for Information and Broadcasting, Government of India released “India Connected” edited by Dr Sunetra Sen Narayan and Dr Shalini Narayanan at an event held in New Delhi.

In her opening remarks at the event, Dr Shalini Narayanan welcomed Col Rajyavardhan Rathore, (Retd.) AVSM, the contributors of the book, the panelists and media personnel. She further acquainted the guests with the term “New Media” and mentioned that it is a new found voice of those which was left unheard in the past.

Dr Sunetra Sen Narayan in her introduction to the book stated that “the book critically examines the growth of New Media in India. It looks at the theorization of this entity from an Indian context and offers a perspective on the opportunities and challenges it poses to governance, development, and business as well as in social marketing efforts."

Further, in his keynote address, Col Rajyavardhan Rathore, (Retd.). AVSM said that the book has stemmed from the quest to understand the shifting landscape of new media in India. He proposed that the most important aspect of new media is—social media. Today the newsroom is so consumed by social media that most of its matter is influenced by the latter.

This keynote address was followed by a panel discussion on “New Media: Challenges and Opportunities”. The discussants included Prof B P Sanjay, Pro Vice-Chancellor, University of Hyderabad, Mr Madhavan Narayanan, Senior Journalist and Writer, Mr Chaitanya Ramachandran, Legal Counsel (India), Twitter Inc., Dr Vigneswara Ilavarasan, Associate Professor, Indian Institute of Technology, Delhi and Dr Anubhuti Yadav, Associate Professor, Indian Institute of Mass Communication. The discussion was moderated by Ms Arunima, Associate Editor, CNN News 18.

Rendering his vote of thanks, Dr Anand Pradhan, Associate Professor, Journalism, Indian Institute of Management, praised the editors’ impeccable effort of compiling an interesting investigation of new media which influences the way one perceives the world.


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