Press room
Building bridges to grow publishing - SAGE YODA Press!
1 August 2015: The world’s leading independent academic publisher SAGE has joined hands with YODA Press to publish books, redefining its publishing philosophy. SAGE has always believed in playing a creative role in the society by disseminating thoughtful works of scholarship by and for educators, and other scholars globally.
The mutually beneficial agreement was signed between Vivek Mehra, MD and CEO, SAGE India and Arpita Das, Publisher and Co-founder, YODA Press with an objective to create an imprint that would publish books (in all forms) and leverage on each other’s strengths. The imprint shall be called ‘SAGE YODA Press’ and shall remain for all practical considerations an integral part of SAGE.
Talking about the association, Arpita Das, Publisher and Co-founder, YODA Press said "To me big and small have never inhabited exclusive spaces, and in publishing I have long believed that for independent publishers to thrive they must build bridges with larger entities which make it possible for an exciting indie list to reach a wider audience and receive its due both in terms of attention and readership. The new SAGE YODA Press imprint is a step forward precisely towards such an end for my list and authors, an end which is a new awakening to audiences we have never managed to reach before."
In continuation, Vivek Mehra, MD & CEO, SAGE India said that, “Publishing is about passion. There are many who gave up cushy jobs to pursue their passion. Sara Miller McCune (Founder, Publisher and Executive Chairman, SAGE Publications) is one such individual and so was Tejeshwar Singh (ex-Managing Director, SAGE India). There are many others who continue even when the world of publishing changes at a scorching pace. SAGE is built on a vision of inclusion and dissemination. Supporting passionate publishing is integral to growing publishing. I am very pleased to announce the creation of the SAGE YODA Press imprint. The imprint brings together SAGE's global vision and dissemination expertise to complement YODA Press's excellence in publishing. This is the first step in ensuring passionate publishing has global reach”.
About SAGE:
SAGE Publications is an independent international publisher of journals, books, and electronic media. Known for our commitment to quality and innovation, we are a world leader in our chosen scholarly, educational, and professional markets. Our highest priority is to make any contact you have with SAGE—whether as a book author, a journal editor, a contributor to one of our journals, a customer, or a reader—a pleasant and rewarding experience.
About YODA Press:
In a publishing industry perennially racing to find the holy grail of mass-market success, YODA PRESS strives to explore its niche of the alternative in writing more deeply with each passing year.
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