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Presenting Data Effectively
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Presenting Data Effectively
Communicating Your Findings for Maximum Impact

Second Edition


© 2018 | 280 pages | SAGE Publications, Inc

Now in striking full color, the Second Edition shows readers how to make the research results presented in reports, slideshows, dashboards, posters, and data visualizations more interesting, engaging, and impactful. The book guides students, researchers, evaluators, entrepreneurs, and non-profit workers—anyone reporting data to an outside audience—through design choices in four primary areas: graphics, text, color, and arrangement. The Second Edition features an improved layout with larger screenshots, a review of the recent literature on data visualization, and input from a panel of graphic design experts.

Watch Stephanie D. H. Evergreen's latest webinar on tips to make your data presentations successful!

 
About the Author
 
Acknowledgments
 
Preface to the Second Edition
 
1 The Justification for Presenting Data Effectively
Learning Objectives  
What Does Effective Data Presentation Look Like?  
What Makes Data Presentation Effective?  
What Do I Need to Develop Effective Data Presentation?  
How Do I Navigate This Book?  
What Is the Bottom Line?  
Key Points to Remember  
How Can I Extend This?  
Where Can I Go for More Information?  
 
2 Graphics
Learning Objectives  
Guiding Ideas  
How Do I Use Images in Effective Ways?  
How Do I Efficiently Locate High-Quality Images?  
Where Should Graphs Go?  
How Do I Apply These Ideas to Graphs?  
What Is the Bottom Line?  
Key Points to Remember  
How Can I Extend This?  
Where Can I Go for More Information?  
 
3 Text
Learning Objectives  
Guiding Ideas  
What Is Type?  
How Do I Tell These Typefaces Apart?  
What Works for Paper and What Works for Screen?  
Did You Just Say I Can’t Use Calibri?  
How Can I Protect Font Choices?  
How Do Fonts Actually Communicate?  
What Font Size Should I Use?  
How Should Lines Be Spaced?  
How Does Typeface Help Organize Data Presentation?  
How Do I Apply These Ideas to Graphs?  
What Is the Bottom Line?  
Key Points to Remember  
How Can I Extend This?  
Where Can I Go for More Information?  
 
4 Color
Learning Objectives  
Guiding Ideas  
Why Is Color Important to Memory?  
What Colors Should I Choose?  
What Should I Watch Out For?  
How Do I Apply Emphasis Colors?  
How Do I Apply These Ideas to Graphs?  
What Is the Bottom Line?  
Key Points to Remember  
How Can I Extend This?  
Where Can I Go for More Information?  
 
5 Arrangement
Learning Objectives  
Guiding Ideas  
Where Do the Bits and Pieces Go?  
What Is White Space and How Do I Use It?  
How Should I Justify Text?  
How Can I Align Using Typical Software?  
When Is It Okay to Break the Rules?  
How Do I Arrange the Sections of the Whole Report?  
How Do I Apply These Ideas to Graphs?  
What Is the Bottom Line?  
Key Points to Remember  
How Can I Extend This?  
Where Can I Go for More Information?  
 
6 Making It Easy
Learning Objectives  
Criticism: Trying to Look Slick  
Criticism: Design Is Expensive  
Key Points to Remember  
How Can I Extend This?  
Where Can I Go for More Information?  
 
Appendix A Report Layout Checklist
 
Appendix B Data Visualization Checklist
 
Index

Supplements

Student Study Site

Access helpful tools and resources all in one place, including:

  • A research & evaluation report layout checklist
  • A data visualization checklist
  • Templates of style sheets
  • A PowerPoint template on the “rule of thirds”
  • A slide deck planning sheet 

The book is aimed at all those involved in the presentation of information. For graphic designers, however, this book probably offers little new. "Presenting Data Effectively" is easy to read, as it is very well structured and prepared. The second edition is richly illustrated with 201 colour illustrations. It is practice-oriented and offers scientifically proven arguments for the recommendations. Numerous learning suggestions, tools, tips and further references to further sources for more information round off the book.

Anja Kaup
Infocient Consulting GmbH

Sample Materials & Chapters

Chapter 1

Chapter 3


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Stephanie D. H. Evergreen

Dr. Stephanie D. H. Evergreen is a sought-after speaker, designer, and researcher. She is best known for bringing a research-based approach to helping others better communicate their work through more effective graphs, slides, and reports. She holds a PhD from Western Michigan University in interdisciplinary research, which included a dissertation on the extent of graphic design use in written data reporting. Dr. Evergreen has trained audiences worldwide through keynote presentations and workshops for clients, such as Verizon, Head Start, American Institutes for Research, Brookings Institute, the Ad Council, Boys and Girls Club of America,... More About Author

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ISBN: 9781506353128
$58.00