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Portfolio Building Activities in Social Media

Portfolio Building Activities in Social Media
Exercises in Strategic Communication


Other Titles in:
Public Relations

September 2021 | 128 pages | SAGE Publications, Inc

Featuring 125 real-world activities across various social media platforms!

Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.

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Students only pay $5 for this workbook when bundled with the print version of Social Media in Strategic Communication.  

Visit the author’s blog at to get tips for teaching the course, industry related news, & more!

Part I: Foundation for Creating a Strategic Mindset
Chapter 1: Introduction to Social Media: An art and science
Chapter 2: Ethical and Legal Fundamentals of Social Media
Chapter 3: Personal and Professional Branding for Social Media
Chapter 4: Diversity and Inclusion in Social Media
Chapter 5: Industry Qualifications and Roles in Social Media
Chapter 6: Research in Social Media: Listening, Monitoring, and Analysis
Part II: Understanding SM Strategy (Creative and Scientific Approaches)
Chapter 7: Strategic Planning for Social Media
Chapter 8: Influencer Marketing
Chapter 9: Paid Media
Chapter 10: Strategic Writing for Social Media
Chapter 11: Audience Segmentation and Analysis
Chapter 12: Creating, Managing and Curating Content (Strategies, Tactics, and Key Messages)
Chapter 13: Measurement, Evaluation, Budget and Calendar Considerations for Social Media
Part IV: Application and Future Considerations
Chapter 14: How social media is applied: Exploring different specializations + case studies I
Chapter 15: How social media is applied: Exploring different specializations + case studies II
Chapter 16: What does the Social Media World have that is new?

Karen Freberg

Karen Freberg (@kfreberg) is an Associate Professor in Strategic Communications at the University of Louisville.She is also an adjunct faculty member for the West Virginia University IMC Graduate Online program. Freberg has presented at several U.S. and international research conferences, including ones in Australia, Brazil, China, Ireland, Greece, Italy, Ireland, Slovenia, Spain, Sweden, The Netherlands, and the United Kingdom. In 2019, she was appointed Associate Adjunct Instructor during her sabbatical to Australia at the University of the Sunshine Coast.In addition to academic conferences, Freberg has presented at professional and... More About Author

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ISBN: 9781071828038
$ 45.00