Portfolio Building Activities in Social Media
Exercises in Strategic Communication
- Karen Freberg - University of Louisville, USA
Public Relations
Featuring 50 real-world activities across various social media platforms!
Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.
Bundle and save!
Students only pay $5 for this workbook when bundled with the print version of Social Media for Strategic Communication. Use Bundle ISBN: 978-1-5443-5475-0
Visit the author’s blog at http://karenfreberg.com/blog/to get tips for teaching the course, industry related news, & more!
The supplemental materials for the instructor are plentiful and very helpful for satisfying the Quality Matters rubric.