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Portfolio Building Activities in Social Media

Portfolio Building Activities in Social Media
Exercises in Strategic Communication

Other Titles in:
Public Relations

August 2018 | 96 pages | SAGE Publications, Inc

Featuring 50 real-world activities across various social media platforms!

Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.

Bundle and save!

Students only pay $5 for this workbook when bundled with the print version of Social Media for Strategic Communication. Use Bundle ISBN: 978-1-5443-5475-0

Visit the author’s blog at get tips for teaching the course, industry related news, & more!

Chapter 1. Introduction to Social Media: An Art and Science
Creative Exercise Assignments

Self-Awareness Exercise

Chapter 2. Ethical and Legal Fundamentals of Social Media
Social Media Code of Ethics Assignment

Social Media Policy Assignment

Chapter 3. Personal and Professional Branding
Managing Online Reputation Assignment

Personal Branding and Networking Framework

Social Media Coaching and Thought Leadership Report

Social Media Certifications Audit Report

Key Areas of Social Media Tree

Chapter 4. Industry Qualifications and Roles
Industry Position Analysis

Networking and Outreach Assignment

Chapter 5. Research in Social Media: Monitoring, Listening, and Analysis
Social Media Internal and External Audit Assignment

Brand Social Media Template Analysis Assignment

Social Media Platform Assessment Assignment

Social Media Listening Assignment

Social Media “Riff-Off” Competition

Chapter 6. Strategic Planning for Social Media
Crisis Communication Plan Assignment

SWOT Analysis Assignment

Strategic Brief

Social Media Event Planning Content Game Plan Assignment

Chapter 7. Strategic Writing for Social Media
Creating a Style and Writing Guide Assignment

Blogging Assignment

Community Copywriting Assignment

Infographics Assignment

E-Book Assignment

Organic Versus Third-Party Tool Exercise

Chapter 8. Audience Segmentation and Analysis
Identifying Audience Segmentation Assignment

Audience Analysis Worksheet Assignment

Audience Segmentation Audit Assignment

Influencer Assignment

Chapter 9. Creating, Managing, and Curating Content
Content Idea Proposal Assignment

Content Creation Assignment: Images

Social Media Content Marketing and Analytics Certification Report

Visual Storyboard Assignment

Social Media Workshop Assignment

Content Creation and Curation Audit Exercise

Chapter 10. Measurement, Evaluation, Budget, and Calendar
Paid Media Assignment: Facebook and Instagram

Social Media Budget Assignment

Content Creation Assignment: Evaluation

Chapter 11. How Social Media Is Applied: Exploring Different Specializations, Part I
Social Media and Sports Assignment

Social Media and Crisis Communication Message Mapping Assignment

Social Media and Journalism Assignments and Exercises

Chapter 12. How Social Media Is Applied: Exploring Different Specializations, Part II
Social Media and Nonprofit Assignments And Exercises

Social Care Assignment

Social Media Around the World Assignment

Chapter 13. What Does the Social Media World Have That Is New?
Future Trends Pitch Assignment

Social Media Checklist for Continued Education

Creative Innovation of Social Media Education: How to Continue Being a Lifelong Learner

Self-Reflection and Actualization Exercise


The supplemental materials for the instructor are plentiful and very helpful for satisfying the Quality Matters rubric.

Dr Chase M. L. Smith
Management, University Of Southern Indiana
October 6, 2020

Karen Freberg

Karen Freberg (@kfreberg) is a Professor in Strategic Communications at the University of Louisville. Freberg is also the director of The Bird’s Nest, a student-run strategic communication agency at the University of Louisville. In 2019, Freberg received the honor of being named a visiting Adjunct Associate Professor in Creative Communication at the University of the Sunshine Coast.Freberg is also a research consultant in social media and crisis communications and has worked with several organizations and agencies such as Kentucky Derby, Sun Tan City, GE Appliances, Korbel, Brown-Forman, Churchill Downs, Kentucky Derby, Facebook, Adobe,... More About Author

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ISBN: 9781544338255