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Political Advertising in Western Democracies

Political Advertising in Western Democracies
Parties and Candidates on Television

Other Titles in:
Political Communication

248 pages | SAGE Publications, Inc
In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and/or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies.

The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented.

Lynda Lee Kaid and Christina Holtz-Bacha
An Introduction to Parties and Candidates on Television
Christina Holtz-Bacha and Lynda Lee Kaid
A Comparative Perspective on Political Advertising
Media and Political System Characteristics

Margaret Scammell and Holli A Semetko
Political Advertising on Television
The British Experience

Anne Johnston and Jacques Gerstlé
The Role of Television Broadcasts in Promoting French Presidential Candidiates
Christina Holtz-Bacha and Lynda Lee Kaid
Television Spots in the German National Elections
Content and Effects

Gianpietro Mazzoleni and Cynthia S Roper
The Presentation of Italian Candidates and Parties in Television Advertising
Akiba A Cohen and Gadi Wolfsfeld
Overcoming Advertising and Diversity
The Utility of Television Political Advertising in Israel

Karen Siune
Political Advertising in Denmark
Kees Brants
The Blank Spot
Political Advertising in the Netherlands

Tom Moring
The Northern European Exception
Political Advertising on TV in Finland

L Patrick Devlin
Political Commercials in American Presidential Elections
Lynda Lee Kaid and Christina Holtz-Bacha
Political Advertising across Cultures
Comparing Content, Styles and Effects


Lynda Lee Kaid

Lynda Lee Kaid (Ph.D., M.S., B.A., Southern Illinois University) is Professor of Telecommunications and Senior Associate Dean of the College of Journalism and Communications at the University of Florida. She previously served as the Director of the Political Communication Center and supervised the Political Commercial Archive at the University of Oklahoma. Her research specialties include political advertising and news coverage of political events. A Fulbright Scholar, she has also done work on political television in several Western European countries. She is the author/editor of 14 books, including the Handbook of Political Communication... More About Author

Christina Holtz-Bacha