Policing: Reinvention Strategies in a Marketing Framework combines marketing principles with the empirical knowledge of police operations to suggest improvements in the Indian police force. It uses the marketing motto of 'keeping the customer at the centre' as key to finding solutions to the issues that the police face in their everyday operations. In addition, it carries case studies related to police operations from across the world and suggests ways of adapting the strategies used in these to the Indian context. In doing so, the book offers valuable inputs for police academies, public administration, public policy, and state security commissions, as it not only analyses the current situation in the police force, but also draws a clear and practicable roadmap to revamp it.
|Police Functions and Developing Trends|
|Reinvention Strategies in Marketing Framework|
|Megadigm Shift for the Indian Police|