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Planning Focus Groups
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Planning Focus Groups


Volume: 2
Other Titles in:
Focus Group Research

July 1997 | 160 pages | SAGE Publications, Inc
David L Morgan covers the wide range of practical tasks that need to be done in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. The author also covers a large amount of practical material such as checklists and recruitment tools.
 
Guiding Principles of Planning
 
Planning and Timelines
 
Personnel and Budgeting
 
Deciding on the Degree of Structure
 
Deciding on the Group Composition
 
Deciding on Group Size
 
Deciding on the Number of Groups
 
Recruiting the Participants
 
Setting Up the Sessions
 
Checklist for Planning Focus Groups

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David L. Morgan

David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave. More About Author

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ISBN: 9780761908173
$65.00 

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