Series edited by:
2012 | 2435 pages | Hardback: 978-81-321-0519-0 | Rs. 49,900
Northwestern University, Evanston
Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University, in Evanston, Illinois. He has been hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Known as one of the foremost authorities on marketing, a great listener and speaker, and a truly pioneering author, Professor Kotler is listed among the world's top 50 business thinkers.
Professor Kotler is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 14th edition. He has also authored or coauthored dozens of leading books on marketing. In addition, Professor Kotler has published more than one hundred articles in leading journals, including the Harvard Business Review, Sloan Management Review, Business Horizons, California Management Review, and the Journal of Marketing. He received his master's degree at the University of Chicago and his Ph.D. at the Massachusetts Institute of Technology, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.