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Organizational Ethnography

Organizational Ethnography

November 2007 | 192 pages | SAGE Publications Ltd
This is an excellent resource for those interested in studying organizations in both formal and informal contexts. -CHOICE
Ethnography has become an established method of researching organizational life. Ethnographic approaches provide in-depth insights into what people and organizations do on a day-to-day basis and provide the foundations for cutting-edge observational research in large and small organizations.

Organizational Ethnography takes readers through the practical history of ethnography from its anthropological origins through to its use in an ever-widening variety of organizational, academic, and business contexts.

Author David Neyland covers the whole research project process, starting with research design, and dealing with such practical issues as gaining access, note-taking, project management, analyzing one's data and negotiating an exit strategy. The book is highly practical and incorporates a range of case studies, illustrating organizational ethnography at work.

This book is an invaluable resource for anyone wanting to plan and conduct their own ethnographic, observational, or participant observational research in an organizational context, whatever their level of experience and regardless of whether they are studying a business organization or other types of organization such as schools and hospitals.
Sensibility One
Ethnographic Strategy

Sensibility Two
Questions of Knowledge

Sensibility Three
Locations and Access

Sensibility Four
Field Relations

Sensibility Five
Ethnographic Time

Sensibility Six
Observing and Participating

Sensibility Seven

Sensibility Eight

Sensibility Nine

Sensibility Ten


Great book. Fits like a glove to the course in Organizational Analysis.

Mr Ask Risom Bøge
Department of Aesthetics and Communication , Aarhus University
September 4, 2015

A well considered text that covers the whole research process for researchers seeking to undertake ethnography in an organisation.

Mr Patrick Muigai
Schl of Tourism, University of West London
February 6, 2015

Well it is a difficult question. In general I am very much in favor of introducing ethnography to the students. I am supervising various groups working ethnographically. However, the examples discussed in the book seemed to be too far away from the fields and questions I expect the students to work with.

Professor Claus Noppeney
Business Administration , Department of Business Administration
May 1, 2013

Useful for research methods in PR

Ms Sarah Williams
MMUBS, Manchester Metropolitan Univ (Crewe)
July 3, 2012

This is a terrific study material for those students who is planning to explore the real-life managerial practice.

Dr Tanya Bondarouk
Please select your department, Twente University
June 16, 2010

Sample Materials & Chapters

PDF of Chapter One

PDF of Chapter Two

Daniel Neyland

Daniel Neyland was a senior research fellow of the Said Business School, University of Oxford until October 2008 and has recently joined the Faculty at the University of Lancaster. His research incorporates issues of privacy, surveillance, trust, identity, governance and accountability. Alongside CCTV, he has researched airports, recycling, traffic management and the introduction of new technologies to universities. His latest research deals with the global movement of things through unevenly distributed accountability relationships. He is an experienced ethnographer who has contributed to research methods teaching at the business school... More About Author

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ISBN: 9781412923439

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.