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Organizational Creativity

Organizational Creativity
A Practical Guide for Innovators & Entrepreneurs

  • Gerard J. Puccio - Buffalo State - State University of New York
  • John F. Cabra - Buffalo State - State University of New York
  • Nathan Schwagler - The Dali Museum (St. Petersburg, FL), University of South Florida - St. Petersburg

March 2017 | 264 pages | SAGE Publications, Inc

Reignite your creative-thinking skills to produce innovative solutions


Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.

Introduction: Purpose and Design of This Book
About the Authors
Chapter 1. Innovation Wired: You Evolved to Create
Knowing—You Were Born to Be Creative

Doing—Tuning in to the Creativity Already Inside of You

Being—Making Reflection a Habit

Chapter 2. How to Survive and Thrive in an Era of Innovation and Change
Knowing—The Forces for and Against Creative Thinking

Doing—Removing the But in Your Thinking

Being—Reflecting and Redirecting Yes-But Thinking

Chapter 3. What We Know About Creativity
Knowing—Sorting Creativity Fact From Fiction

Doing—Creating Your Own Mood

Being—Developing an Internal Locus of Control

Chapter 4. The Practical Benefits of Creativity: Becoming an Innovation Asset
Knowing—Top Reasons for Studying and Developing Your Creativity

Doing—Selling Creativity

Being—Making Creativity a Habit

Chapter 5. Think: How to Improve Your Fundamental Capacity to Think in Creative Ways
Knowing—Understanding the Creative Mind

Doing—Training the Creative Mind

Being—Internalizing the Divergent Thinking Principles

Chapter 6. Understand: The Power of Observation and the Importance of Problem Definition
Knowing—Seeing and Questioning What Others Miss

Doing—Acting Like a Serial Opportunist

Being—Living Like a Serial Opportunist

Chapter 7. Ideate: Ways to Visualize and Generate Breakthrough Ideas
Knowing—Ideating: The Mind’s Capacity to See the Future

Doing—Using Associative Thinking to Visualize Anew

Being—Living Like an Idea Generator

Chapter 8. Experiment: Strategies to Develop and Validate the Best Solutions
Knowing—Developing and Validating Through Experimentation

Doing—Acting Like an Idea Developer

Being—Living Like an Idea Developer

Chapter 9. Implement: Gaining Buy-In and Driving Change
Knowing—Everyone Is in the Business of Sales

Doing—Acting Like an Influencer and Change Agent

Being—Influencing and Leading Change

Chapter 10. The Emotionally Intelligent Leader
Knowing—Emotional Intelligence Is Not a Soft Skill

Doing—Tools and Strategies for Overcoming Creative Blocks

Being—Actively Learning From Failure

Chapter 11. Sustaining Your Creativity: Learning to Defy and Transform the Crowd
Knowing—Investment Theory of Creativity

Doing—Addressing Resistance to Change

Being—Becoming a 21st-Century Innovator


“This book is about creativity and how students can better understand a complex subject that is both subjective and ever changing. This book brings about some practical examples of creativity from a historical perspective as well as a current perspective and pushes students to think differently than their peers.”  

Susan Fant
University of Alabama

“Creative and thought provoking.” 

AnnMarie DiSiena

“An engaging text for students that is structured to reflect the theoretical frameworks it presents to not only teach through the written word, but through the applied exercises it assigns to the reader.” 

April J. Spivack
Coastal Carolina University

“…a text has finally been written that gives proper attention to the "Creativity" side of creativity & innovation.” 

Eric M. Stark
James Madison University

“An easy-to-read, easy-to-use basis for teaching AND DEVELOPING creativity knowledge, skills, and dispositions for students at any level: undergraduate or graduate, or adult learning/community learning course offerings.” 

Patricia K. O’Connell
Lourdes University

"Simple, deep, entertaining and useful: that rare combination can be found in this engaging book. A must read for anyone interested in innovation and creativity. I enjoyed it and strongly recommend it."

Sergio Fajardo
Ph.D. in Math UW-Madison. Mayor of Medellín (2004-2007) and Governor of Antioquia (2012-2015), Colombia

"Organizational Creativity is one of the most lucid, thoughtful, and insightful books on how organizations can leverage creativity to produce innovative results. The “know-do-be” theme and the engaging writing style convincingly articulate ways to develop creativity skills and traits. Anyone interested in fostering innovation in organizations needs to read this book."

Srikant M. Datar
Harvard Business School

"Another insightful contribution to understanding creativity from Buffalo's International Center. The significance of creativity for innovators and entrepreneurs is badly in need of such clarification."

Tudor Rickards
University of Manchester

"Creative thinking is widely considered a 21st century skill. To best prepare students for today's complex work world, colleges and universities must find pedagogically sound practices that promote creative thinking. Here at Sheridan we have adopted, with great success, many of the principles, methods and tools described in Organizational Creativity. There is little doubt that these strategies are contributing to our students’ creative-thinking capabilities."

Mary Preece
Sheridan College, Ontario, Canada

"Educational experts and business leaders throughout the world have consistently cited creativity, innovation and entrepreneurial skills as vital for professional success in this century.  At the Universidad Autónoma de Bucaramanga we have taken the contents of this book to help guide a powerful institutional intervention to make our university the first creative campus in Latin America. As a result, our students now have strategies to release the utmost potential they have within them."

Alberto Montoya Puyana
Universidad Autónoma de Bucaramanga, Colombia

Sample Materials & Chapters


Chapter 5

Gerard J. Puccio

Gerard J. Puccio is the Department Chair and Professor in the Department for Creativity and Change Leadership, SUNY-Buffalo State. Dr. Puccio has written more than 60 articles, chapters and books. His most recent book titled Organizational Creativity and Innovation: A Personal Journey for Innovators and Entrepreneurs (2018 by Sage Press), highlights the crucial role creativity plays in an economy driven by innovation. Prior to this publication, Dr. Puccio co-authored The Innovative Team, published by Jossey-Bass, a fable about a team that was able to apply proven creative-thinking tools to turn around a dysfunctional and unproductive... More About Author

John Fitzgerald Cabra

John F. Cabra is an Associate Professor at the State University of New York College at Buffalo's International Center for Studies in Creativity where as part of a team he focuses on teaching, assessing and researching the science of creativity. John specializes in facilitating and accelerating scientific and interdisciplinary innovation. John has written journal articles, books chapters and books in the areas of business, technology, engineering, and creativity.   In recognition for his work, he was awarded the President’s Award for Excellence in Teaching, the State University of New York Chancellor’s Award for Excellence in Teaching,... More About Author

Nathan Schwagler

Nathan Schwagler is a founding Co-Director of The Dalí Museum Innovation Labs, where he serves as lead program designer and executive facilitator. Before joining the Museum, Nathan served as the nation's first Business School "Creative-In-Residence" at the University of South Florida, St. Petersburg, where he designed and delivered courses on Creativity and Innovation and New Venture Creation. His students were back-to-back-to-back national champions in the Collegiate Entrepreneurs’ Organizations’ business simulation competition, and his 3-member startup academic department was recognized as the top Emerging Entrepreneurship Education... More About Author

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