A Practical Guide for Innovators & Entrepreneurs
- Gerard J. Puccio - Buffalo State - State University of New York
- John F. Cabra - Buffalo State - State University of New York
- Nathan Schwagler - The Dali Museum (St. Petersburg, FL), University of South Florida - St. Petersburg
Business & Management | Organizational Behavior
Reignite your creative-thinking skills to produce innovative solutions
Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.
“This book is about creativity and how students can better understand a complex subject that is both subjective and ever changing. This book brings about some practical examples of creativity from a historical perspective as well as a current perspective and pushes students to think differently than their peers.”
“Creative and thought provoking.”
“An engaging text for students that is structured to reflect the theoretical frameworks it presents to not only teach through the written word, but through the applied exercises it assigns to the reader.”
“…a text has finally been written that gives proper attention to the "Creativity" side of creativity & innovation.”
“An easy-to-read, easy-to-use basis for teaching AND DEVELOPING creativity knowledge, skills, and dispositions for students at any level: undergraduate or graduate, or adult learning/community learning course offerings.”
"Simple, deep, entertaining and useful: that rare combination can be found in this engaging book. A must read for anyone interested in innovation and creativity. I enjoyed it and strongly recommend it."
"Organizational Creativity is one of the most lucid, thoughtful, and insightful books on how organizations can leverage creativity to produce innovative results. The “know-do-be” theme and the engaging writing style convincingly articulate ways to develop creativity skills and traits. Anyone interested in fostering innovation in organizations needs to read this book."
"Another insightful contribution to understanding creativity from Buffalo's International Center. The significance of creativity for innovators and entrepreneurs is badly in need of such clarification."
"Creative thinking is widely considered a 21st century skill. To best prepare students for today's complex work world, colleges and universities must find pedagogically sound practices that promote creative thinking. Here at Sheridan we have adopted, with great success, many of the principles, methods and tools described in Organizational Creativity. There is little doubt that these strategies are contributing to our students’ creative-thinking capabilities."
"Educational experts and business leaders throughout the world have consistently cited creativity, innovation and entrepreneurial skills as vital for professional success in this century. At the Universidad Autónoma de Bucaramanga we have taken the contents of this book to help guide a powerful institutional intervention to make our university the first creative campus in Latin America. As a result, our students now have strategies to release the utmost potential they have within them."