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Ongoing Crisis Communication

Ongoing Crisis Communication
Planning, Managing, and Responding

Fourth Edition

January 2014 | 256 pages | SAGE Publications, Inc
Crises occur every day: an airplane crashes into a mountain; a corporation lays off thousands of workers; an oil spill threatens an ecosystem. Such crises can be devastating for individuals, organizations, the organizations’ stakeholders, and even entire industries.

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation. The book includes new coverage of social media, social networking sites, and terrorist threats while drawing from recent works in management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

Visit the author's blog at  
1. A Need for More Crisis Management Knowledge
2. Effects of the Online World on Crisis Communication and Crisis Management
3. Proactive Management Functions and Crisis Management
4. The Crisis Prevention Process
5. Crisis Preparation: Part I
6. Crisis Preparation: Part II
7. Crisis Recognition
8. Crisis Response
9. Post-Crisis Concerns
Appendix: Possible Case Studies

This book will be recommended as supplement for the Course of Crisis Management. I have used the previous edition for the same course with success.

Mr Knut Steinar Dyrkorn
Special Education , Fagskolen i Aalesund
May 6, 2016

Excellent textbook and easy to read

Dr Morgan Ginther
Communications Dept, Tennessee State University
March 18, 2015

Now more than ever, the knowledge of how to manage crises is essential. As the book is solely focused on crisis communication, it's assured that the various different aspects of crisis communication are taken into account. Also the fact that the book includes the challenges of social media on communication is a plus.

Dr Ulla Hakala
Marketing and International Business, Univ. of Turku
September 21, 2014

Easy read, with comprehensive content.

Dr Clarence Williamson
College of Social and Behavioral Sciences, Walden University
August 5, 2014

I like the layout, the charts to help students grasp information at a glance, the diagrams to help students understand relationships, the current information and cases, the application boxes, the spokesperson training information, and the list of potential case studies in the Appendix updated through 2013. It presents all the critical information in a concise way that is easy to comprehend and apply.

Dr Jennifer Robinette
Fine Arts Division, Concord University
February 19, 2014

Sample Materials & Chapters

Chapter 1

Chapter 2

Tim Coombs

W. Timothy Coombs (PhD Purdue University in Public Affairs and Issues Management) is the George T and Glady H Abell Professor in Liberal Arts in Department of Communication at Texas A&M University.  His primary areas of research are crisis communication and CSR including the award-winning book Ongoing Crisis Communication. He is the current editor for Corporation Communication:  An International Journal.  His research has appeared in Management Communication Quarterly, Public Relations Review, Corporate Reputation Review, Journal of Public Relations Research, Journal of Communication Management, Business Horizons, and... More About Author

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ISBN: 9781452261362