Ongoing Crisis Communication
Planning, Managing, and Responding
- W. Timothy Coombs - University of Central Florida, USA
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation. The book includes new coverage of social media, social networking sites, and terrorist threats while drawing from recent works in management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.
Visit the author's blog at https://coombscrisiscommunication.wordpress.com.
This book will be recommended as supplement for the Course of Crisis Management. I have used the previous edition for the same course with success.
Excellent textbook and easy to read
Now more than ever, the knowledge of how to manage crises is essential. As the book is solely focused on crisis communication, it's assured that the various different aspects of crisis communication are taken into account. Also the fact that the book includes the challenges of social media on communication is a plus.
Easy read, with comprehensive content.
I like the layout, the charts to help students grasp information at a glance, the diagrams to help students understand relationships, the current information and cases, the application boxes, the spokesperson training information, and the list of potential case studies in the Appendix updated through 2013. It presents all the critical information in a concise way that is easy to comprehend and apply.