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Over successive editions, Denis McQuail has pulled off the trick of expanding the scope of his analysis and integrating new research in a rapidly changing field. Hats off to him once again for making such enormous amounts of material so user-friendly
McQuail`s Mass Communication Theory is not just a seminal text in the study of media and society-it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here. Denis McQuail offers the best roadmap available to navigate our times, a roadmap that stands the test of time.
This is a unique work tested by time and generations of students around the world-North, South, East and West.
This new edition of McQuail’s eponymous book continues a long-term mapping of communication theory as it responds to shifts in media forms, technologies and practices.