"The book is a powerful and persuasive presentation of strategic CSR."
This book has been presented in a very readable and easy-to-handle form. The get-up and lay-out of the book are easy on the eye. Throughout the book important points have been highlighted in specially created boxes and windows and discussions points have been listed at the end of the chapters to sustain curiosity and promote further interest.
By addressing business ethics, corporate governance, environmental concern, and other issues, society creates a dynamic context in which firms operate. The book identifies the key issues of CSR, models them around conceptual frameworks, and provides both the means and the resources to investigate this evolving and important topics…CSR embraces and external environment made up of many constituent groups, all of whom have a stake in the firm’s profit-seeking activities.
The book is a powerful and persuasive presentation of strategic CSR.