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‘A well researched guide to the difficult yet dynamic terrain of the Indian media business.’
‘This best-selling book presents a comprehensive analysis of the current state of the Indian media industry.’
‘This book presents a comprehensive history and up-to-date analysis of the Indian media industry.’
‘This book provides the business history, technology, valuation norms, and industry trends in print, television, radio, internet, out-of-home media and events-not covered by any business books so far.’
‘A must read for media professionals and for anyone planning to invest in the Indian media and entertainment business.’
‘This book combines data with rigorous analysis to offer a complete introduction to the media scenario in India.’
‘The result of Vanita Kohli’s diligent labour is evident in the book—it has a very exhaustive account of the media as they function today.’
Her tome has become a reference book for students of Indian media courses.