Bob Brotherton’s book is useful and helpful to anyone who is writing research or a thesis in Hospitality or Tourism. This book includes critical aspects of the research process, including discussions of methodology, the philosophy of research, ethics, and everything else relevant to the research process.
Bob Brotherton’s Researching Hospitality and Tourism is currently the leading book of its kind. It reflects the author’s long-standing interest and expertise in the application of research methodology to investigating the hospitality and tourism sectors. The text is written with great clarity, and students and other novice researchers will find it accessible and user-friendly. Highly recommended.
Dr Brotherton has built on the first edition by expanding the coverage of literature, methodological techniques and exercises to guide students. Researching Hospitality and Tourism takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation, and it continues to be a key subject-specific resource in our fields.
This is a very useful book both for those who are studying tourism administration at any level and also for members of the tourism industry including tourism planning specialists at administrative positions. I find the book reader-friendly and well organised.
This book represents a very good guide to research, offered at an affordable price for students, and the companion website is an excellent enhancement to the Second Edition.
Bob Brotherton’s writing reads easily, approach is hands-on and the book is truly tailor-made for hospitality and tourism students, addressing them as future managers working in the industry. He takes great care to wonderfully ‘humanize’ the research process for the undergraduate student who might at first be terrified by the scholarly jargon (or discourse).
This is a very well written and extensive work on research. The book is very appropriate for students embarking on understanding the research process and the mechanics involved. The book is pitched just right and should persuade undergraduate students that research need not be as terrifying as they seem to think it is. Excellent book and an invaluable addition to the range of texts on the subject.
Excellent research book that simplifies research methodology supporting student understanding of terminology, concepts and approaches that will help students prepare for and understand key approaches for research and dissertations.
I am no longer teaching the course
A great text to aid the student with comprehensive research of Hospitality and Tourism topics.
Very well structured and comprehensive book. Very useful for undergraduate students, particularly the last chapter. Recommended for all hospitality and tourism students!
This book is well structured and well conceived for students that are initiating their research on tourism.