The book has great information and I was able to adopt it for the MBA program.
The content areas, especially the focus on digital media communication and on oral communication, seem useful and interesting.
I teach scholarly writing for online doctoral students in Business Psychology and found this text to be user friendly, chapters are easy to apply without having to read entire text and very informative for real world application.
A very practical and easily accessible book for my learners
To improve students' writing skills
An excellent resource and a must read for all students.