“Each one of these chapters is very detailed and the metaphor is sensible… This is a great introduction to cultural diversity for many different reasons, such as economy (Italy), religion (Malaysia), language (Belgium, plus Canada and Switzerland among many others). It meets the demand for a business cultural geography companion text.”
“This text more thoroughly increases cultural awareness to broaden students' perspectives of what they may encounter as they travel to different parts of the world. The chapters are well written; my students are challenged by, and maintain an interest in, the level of the book. It is a book that provides a challenge for the level of students in my course.”
“This is the only textbook that I have found that actually discusses relevant information about contemporary cultures from all over the world…This is a wonderful text! I actually encourage other instructors to use it for their comparative cultures classes. It is easy to read and understand, discusses relevant information, and helps students become more aware of cultures that they may very well come in contact with. I will be using the next editions of this text, as it is the best I've found.”
“Overall I have enjoyed the text and have found it a useful resource for myself. Students who have used it as recommended reading have also found it helpful in developing a more colorful understanding of issues from the module. The structure of the book is good, with an appropriate break up of countries as it demonstrates that despite major visible differences the cultures in each category actually have important base characteristics. I am glad this text is available as it supports the broad themes of my course admirably well.”
“It is one of the most interesting textbooks in the marketplace. The authors KNOW what they are doing. I love this textbook and have been using it for years now. It is one of the only textbooks that many of my students do NOT sell back to the campus bookstore!”
“I enjoy using this book in my classes and students also seem to like it. I get positive comments on the text in student evaluations.”
“The book is a very useful resource for any one traveling to a foreign country because it provides unique in-depth insights to cultures. Thus, I encourage students to hang onto the book as a resource in dealing with customers from these countries. What I like about the current format is that the questions and the associated answers are infinite once you dig deeper into the metaphor and then start comparing/contrasting metaphors.”
“This is a fantastic book and I will continue to use it in whatever format.”
Teaching support is not sufficient!
Comprehensive and systematic this complex text formulates a framework to help us develop our understanding. Really valuable for students and practitioners in the sector.
This is a great book. The byte sized chapters cover a gamut of important areas for the students to look at. The tone makes it useful for those students who are familiar and completely new to the area
Excellent book. We use it for international work placements. Students like the approach and examples very much. They do, however, find the book's price steep for their budget.
Brilliant book for students with a keen interest in global diversity.
Very innovative approach to intercultural management, interesting and engaging for students. It is a very good complement to more "formal" text books used to convey the key concepts on the subjects.
This book will be recommended but need to become evaluated by the students over some time.
On of the best books on the market, both philosophically interesting but will also provoke some critical thinking for its readers.