Create a flyer for "Policing"

The present volume is significant because it seeks to present an overall view of multiple dimensions—social, cultural, political and state level reforms—of globalization and development in India. Indeed, a volume of this kind is bound to attract the attention of professional social scientists as well as concerned citizens. It has a special charm because its twenty essays are written by eminent scholars, which makes the reader familiar with a wide range of issues relating to implications of globalization in India…..

Strikingly refreshing…[the author] is methodical and disciplined in presenting his thesis. His volume is a useful exposure to many of out officers who do not otherwise have the time to learn from the experiences of the fellow-policemen elsewhere in the globe.

For police to sell like merchandise, the author embarks on plans to improve its organisational culture incorporating changes in the police delivery scenario through (i) SWOT—strength, weaknesses, opportunities, and the threats besides (ii) Eight P's—people, products, price, promotion, pace, process, place and policies. A roadmap for the marketing plan that promises superior value, builds customer relationship and creates customer delight is the hallmark of the book….

The book is a…well-documented approach to the subject of policing…Rohit Choudhary duly brings to bear on the subject his long experience in the services….  This book deals with various aspects of police reforms in India and calls for a 'megadigm shift for the police system to attune it to democratic principles and a marketing framework.