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Recognizes that small businesses are not just "little big businesses", that they define a relatively unique management context … a useful tool for studying entrepreneurial management in small firms, packed with pertinent case studiesProfessor Pauric McGowanDirector of the Northern Ireland Centre for Entrepreneurship (NICENT), University of Ulster
Good table of contents and structure.
The book does not using a context of asian/develop nation
This book works well as an overview of how popular business theories can be applied to SMEs. The prose style is rather wordy and is more suited to study at the postgraduate level. The case studies are too brief to really explore the concepts - fewer case studies, which are more thoroughly applied would have been helpful.
Echoing the books early reviews, "this text recognises that small businesses are not just little big businesses" and in doing so, Chaston offers an excellent addition to any undergraduate or postgraduate entrepreneurship reading list.
The companion website is one of the most detailed and informative I have seen - with links to 'full-text SAGE journal articles' on a chapter by chapter basis.
Unlike the standard texts designed to help write a business plan, Chaston takes the critical perspective and analyses the realities of small business management. Through the use of short case studies and grounded writing Chaston delivers a practical text that offers both academic rigour and a strong business focus making it ideal for final year undergraduate, postgraduate and professional studies.
Insightful text easy to understand for students with up-to-date examples.
This is a well written book with many valuable insights. However, not enough of the text is relevant to the MBA participants (much really only applies to those working in a small business environment, which is the book's target market) to adopt the book as the core text. I will be recommending the book as a supplementary text and believe that it is a useful toolbox for small business managers.
The content of the course it was inteded to (Principles of Entrepreneurship) will remain the same.
This is a useful text that touches upon many key issues around Small business management. Students have particularly found the case studies to be beneficial.
This is a reasonably sound text and it addresses many of the core principles of the subject. However,compared with other tets in this area of entrepreneurship, this particular text does lack sufficient in depth cases.
An excellent book due to the ease of understanding and the simple logical text which makes this a very usefull tool for teaching
This book will add depth to the reading undertaken by students on this module.
This is a good overview book - but many of the cases relate to large business scenarios rather than small ones. Also, the emphasis is on Norther American firms.
Hence why this is recommended rather than essential.