Looking to make a link between the processes inherent (and teachable) within innovation and subsequently entrepreneurship. I am starting the class involvement with chapter 4 which makes the crucial link of putting the business model genration between the idea and the financial plan phase of planning. I will see how the class accept the material and approach it may need it a bit of anglicising for my purpose but the material deals with the right issues for this module.
Looked like a good fit for the material to be covered.
This book would help our students, and also have good case study.
I think this is a good text - one that I hope to use in the future. It is well written and covers many important topics.