Create a flyer for "Promotional Culture"

Wernick provides a socio-historical perspective that goes well beyond the sorts of perfunctory dates-and-labels summary that too often pass for backgrounding writings... his central theoretical discourse must be one of the most succinct and comprehensive summations available, richly supported along the way by examples drawn from the anecdotal evidence of the media themselves... Wernick manages to keep close to the practicalities of mass media influence on our lives and culture....

An engaging and thought-provoking book which should be read by those interested in advertising and the changing nature of contemporary culture.

The merit of Wernick's book lies in the way it importantly situates the effectivities of promotional culture within specific and shifting historical relations of politics, economics, and social identities.