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This textbook has been written from the academic and professional perspectives of social marketing. It explored new concepts, terminologies and strategic formulations required in the emerging field of social marketing. It seeks to provide comprehensive knowledge as well as offer practical insight in the subject area. This textbook is recommended to students, academics and professionals, desiring to secure expertise social marketing.

Dr Felix Nana Kofi Ofori

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Mrs Jane Joyce

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Create a flyer for "Social Media Marketing"